<p>Kati had a busy South by Southwest, speaking at the Lively Grit Daily House, a panel at the convention center, and a session at New Mexico House. </p><p>We sat down with her early in the trip, right after her speaking gig at Lively Grit Daily House.</p><p>The conversation ranged from basketball to bands to whether or not it&#39;s cool to have a political stance (spoiler: Kati says it is!), gaming, coolness as a parent, and a lot in between.</p><p>She also spoke about her job at Meow Wolf - an immersive art adventure and experience - and the brand’s relationship with the fleeting concept of coolness.</p><p>“Now that we have millions of visitors a year, like, I want my next door neighbor, who is a soccer mom, I want her to bring her kids there, you know? I want her to enjoy it and not feel as though she&#39;s not cool enough to be there. But at the same time, I want to still have that value described by us, while also being accessible.”</p><p><a href="https://www.linkedin.com/in/katimurphy/" target="_blank" rel="ugc noopener noreferrer">Connect with Kati on LinkedIn</a> and <a href="https://meowwolf.com/visit" target="_blank" rel="ugc noopener noreferrer">find a Meow Wolf location near you</a> (they’re coming to LA and New York soon)<strong>.</strong></p><p>Special thanks to <a href="https://lively.agency/" target="_blank" rel="ugc noopener noreferrer">Lively</a> and <a href="https://audience101.co/" target="_blank" rel="ugc noopener noreferrer">Audience 101</a> for hosting us at SXSW, and <a href="https://business.yougov.com/content/51538-whats-cool-in-2025-depends-on-who-you-ask" target="_blank" rel="noopener noreferer">YouGov</a> for running the survey that supported our series of conversations. </p><p><br><a href="http://howcoolisthis.show" target="_blank" rel="ugc noopener noreferrer">howcoolisthis.show </a></p>