<p>After kicking off the weekend with a presentation about America’s skeptical attitudes towards <a href="https://business.yougov.com/content/51668-us-media-attitudes-to-ai-report" target="_blank" rel="ugc noopener noreferrer">Generative AI</a> and <a href="https://business.yougov.com/content/51696-us-personalized-advertising-report-2025" target="_blank" rel="ugc noopener noreferrer">personalized advertising</a>, YouGov’s Ryan Gross joined us at the Lively Grit Daily House to discuss hobbies vs identities, dogs, pants, embracing authenticity, and more.</p><p><br /></p><p>"Only your own vision of what is cool, is cool.”</p><p><br /></p><p>Did you attend the 2023 Coolios at Stand Up New York? You might remember Ryan from playing a few songs at the awards show.</p><p><br /></p><p>If you're listening to this episode on Spotify, check out his popular indie music project <a href="https://open.spotify.com/artist/0Dob2W5r4Uxwa1WIJRt67Y?si=5k7j-GQiRGipcMjyWIR8EA" target="_blank" rel="ugc noopener noreferrer">Skinny Dippers</a>, and get updates on the band’s forthcoming music on his Instagram page (<a href="https://www.instagram.com/skinnydippersband/" target="_blank" rel="ugc noopener noreferrer">@skinnydippersband</a>). </p><p><br /></p><p>Special thanks to <a href="https://lively.agency/" target="_blank" rel="ugc noopener noreferrer">Lively</a> and <a href="https://audience101.co/" target="_blank" rel="ugc noopener noreferrer">Audience 101</a> for hosting us at SXSW, and YouGov (where co-host Brian also works) for running the survey that supported our series of conversations.</p><p><br /></p><p><a href="http://howcoolisthis.show" target="_blank" rel="ugc noopener noreferrer">howcoolisthis.show </a><br /></p>