Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms.

But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your head. And as long as it stays there, your business has a scaling problem.

In this episode, you'll discover:

• Why your team defers to you on strategic decisions (it's not a delegation problem)
• The difference between performance and extraction (and why one creates burnout while the other creates scale)
• The three layers of expertise your team needs to operate at your level
• How to capture your strategic thinking without becoming a content creator
• Why traditional "build your personal brand" advice misses the mark for established founders

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.