Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%. After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry. In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them. If your pipeline feels like a hamster wheel, this one's for you.