Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost business owners blame their ad creative when their Facebook or Instagram campaigns stop working. After 14 years and over $300M in revenue generated for our clients, I can tell you that's almost never the real problem. There's an invisible gap inside your campaign that silently drains your budget while making it look like social media ads just don't work for your business. The fix takes less than an afternoon once you know where to look. If you've ever run a Meta ad and questioned whether it was actually working, this one's for you.