The Making of a Dental Startup

EPISODE 9 — “Your Startup Questions, Answered: The AMA Episode” In this week’s episode of The Making Of Bloom Dental Co., Dr. Ashley Joves and Dr. Toni Torres switch things up and dive into a full AMA-style conversation, answering the real questions doctors have been sending Toni as they follow her startup journey. If you’ve ever wondered about social media, associateship hours, pre-opening tasks, or what actually happens behind the scenes of those early startup days—this episode is your ro...

In this festive and refreshingly honest episode of The Making Of Podcast, Dr. Ashley and Collin take a step back from startup playbooks to talk life, business, and the chaos in between. What starts as a lighthearted holiday check-in quickly turns into an episode full of laughter, vulnerability, and lessons for every practice owner—especially as the year winds down. From decluttering your closets to decluttering your team, Ashley and Collin cover what it really looks like to simplify, to set b...

Grand Openings, Team Dynamics, and Holiday Fun In this episode of The Making Of, Dr. Ashley Joves and Collin are joined by Dr. Toni Torres to discuss the latest updates and challenges at Bloom Dental Co. They discuss team dynamics, holiday plans, temp staffing solutions, and Dr. Torres’ upcoming grand opening event. The trio also dives into engaging topics such as personalized patient experiences, the importance of proper documentation and inspections, and fun group chat about Thanksgiving tr...

EPISODE 7 — “Full-Time, Fired Up, and Figuring It Out” In this episode of The Making Of Bloom Dental Co., Dr. Ashley Joves and Dr. Toni Torres dig deep into what it really means to go all-in on your startup. Toni drops a major update. From fine-tuning her team’s daily flow to balancing growing pains and unexpected wins, she walks us through exactly what it feels like to be three weeks in. This one covers it all: new schedules, pre-payments, comfort menus, marketing strategies that are actuall...

🦷 EPISODE 6 — “Marketing, Mishaps, and Making It Happen” In this episode of The Making of Podcast, Dr. Ashley and Dr. Toni Torres dive deep into what it’s really like to get new patients through the door in the early days of practice ownership. Dr. Toni opens up about her third week of seeing patients at Bloom Dental Co., the tech hiccups she’s troubleshooting behind the scenes, and the (sometimes hilarious) reality of being alone at the office late at night. From unexpected visitors to AI in...