She Built This®

This is the final (for the foreseeable future) She Built This podcast episode!  In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering:  Letting go of something in your life or business Making a shift or pivot in a different direction  Closing your business or venture entirely   Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in between -let's send it off with a proper goodbye and wish it farewell together.  Mentioned in the episode:  My Content with Character Podcast  Start HERE: 4 Questions to Ask Yourself When Starting Something New 6 Types of Procrastination  4 Out-of-the-Box Ways to Increase Visibility  EmilyAborn.com: My Copywriting Business  Abbreviated version of the 6 steps I share: 1. Celebrate, grieve, thank  2. Reflect and take stock of the lessons learned 3. Set realistic goals and intentions for your next phase  4. Let go emotionally  5. Gather up your support system  6. Take action steps  Connect with Me  I’m your host Emily Aborn and I’m a Content Copywriter which means I spend most of my time helping clarify messages and give ideas their voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.  I provide lots of done-with-you resources like my podcast, a very extensive and informative blog, and my weekly emails! I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online:Website: www.emilyaborn.comEmail: [email protected]: www.instagram.com/emilyabornLinkedIn: www.linkedin.com/in/emilyaborn

Authenticity used to be my favorite word...  I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners.  In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one  that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you!  In this episode:  We get into what it means to be authentic What authenticity isn't How to learn more about the authentic, true blue YOU human inside How to network like a human  What it looks like to infuse intention into what you do and share Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started! About Melissa Snow  Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics.  She lives in Colorado Springs with her husband, two dogs and three cats.  She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read. Website Instagram Facebook Virtual Speed Networking Events About Me, Your Host - Emily Aborn Content Copywriter, Speaker, and Podcast Host I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: [email protected] Built This PodcastBook a Strategy Session with Me Content with Character podcast

No, we're not just sharing a bunch of unpopular opinions in this She Built This episode...  We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.  I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.  What's inside the episode:  Inbound vs. outbound Marketing vs. relationship-building (how even THAT sounds sleazy!) Scaling The elusive, yet magical seven-figure mark of success Is it a niche or is it a pattern? Reels - are we doing this? Yay or nay? Cultivating a playlist vs. pushing noise into the feed  Finding communities that are a good fit  And so much more!  About Jessica Lackey  Bio: Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica: Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome Website: https://www.jessicalackey.com/ Social links: Instagram: https://www.instagram.com/jessicalackey_consulting/ LinkedIn: https://www.linkedin.com/in/jessica-lackey/ Twitter: https://twitter.com/jslackey YouTube: https://www.youtube.com/@jessicalackey   About your host, Emily Aborn  I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.Email: [email protected] a Strategy Session with Me Content with Character Podcast 

Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important!  Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships. Danielle is a female friendship coach and educator who speaks about platonic women relationships and the science behind it. Her podcast, Friend Forward, is dedicated to teaching us how to create and maintain better female friendships.  We get into: What makes female friendships so unique and different Why female friendships are worth fighting for Whether or not you should strive to find friends outside of business and / or entrepreneurship  How to find friends And more!   Danielle Bayard Jackson is a female friendship coach and educator who speaks nationally about the science of women’s platonic connections. Her coaching business, Friend Forward, is dedicated to teaching women how to create and maintain better female friendships. Danielle’s expertise has been featured in The New York Times, NBC News, Psychology Today, Wall Street Journal, FORTUNE Magazine, and Oprah Magazine, various talk shows and a host of other media outlets. A former high school teacher, Danielle now uses her teaching skills as an educator to coach women through common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. Companies like TikTok, the NBA, NFL, and Etsy have all booked Danielle as a speaker to address the topic of connection psychology. As the resident friendship expert for the global app Bumble For Friends, Danielle shares her insight weekly on The Friend Forward Podcast, has several viral videos on TikTok, and recently signed a book deal to bring her practical, research-based strategies to the masses in May 2024 (tentatively titled Fighting for our Friendships). Website Book: Fighting for Our Friendships Instagram  About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Today’s episode is a bit of a different one!  It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.  Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.  We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers:  How Helida went from engineering to perfume Why smells are so important for connection  Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more!  Books and Podcasts Mentioned The Alice Network by Kate Quinn  The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn  The Perfume Making Podcast with Karen Gilbert   About Helida:  Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes. She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.  She’s a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling. Connect with Helida: Website Instagram  Facebook   About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast