Marketing for Humans
Christina Frei
Recent Episodes
Marketing for Humans, Bringing the Human Back into Marketing. Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you.
Sarah Santacroce:
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
Sarah's Links:
My visit to Sarah's Humane Marketing show.
Grow Your Business without Social Media Workshop
Sarah Santacroce's Website
Sarah's YouTube Channel
Sarah's Twitter Feed
Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing
Make Facebook One Click Safer
The Books Sarah Mentioned:
The Membership Economy by Robbie Kellman Baxter
The Art of Gathering by Priya Parker
The Book of Beautiful Questions by Warren Berger
Discover your Innate Marketing Genius type here.
Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way. She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing industries.
Maureen Ciaccio's website
Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York. Kristi brings calm and sanity to your social media and other digital marketing. In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting. She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective. Working on a funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.
Kristi Mitchell's Website
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Today I am joined by Lexie Sparrow, a business coach who leads with Human Design. Like myself, Lexie makes sure your business reflects your strengths. Today’s chat is specifically about developing your offer. She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you’re a new service provider. Let’s get the scoop from Lexie.
Lexie Sparrow's Website
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.
Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts. Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients. Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that. In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen. We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that. So let’s learn how to treat your clients well using strategically chosen promotional products.
Gina's Website - Promo Print Plus
Discover your Marketing Archetype
Visit Innate Marketing Genius to find out more.
Purchase The Generosity Practice Book.