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Today, we’re stepping into one of the UK’s most magical winter experiences, Windsor Great Park Illuminated. The 2.2-kilometre light trail has become a seasonal staple, drawing families, superfans and experience-seekers from across the country. And this year? It’s bigger, bolder and brighter than ever. Paul Marden is on site wandering through the woods with the masterminds behind the magic- Rob Paul, Design Director at LCI Productions, and Kathryn Stafford, Senior Events Manager at IMG Events. Together, they reinvent this trail every single year, creating original IP, sculpting a festive narrative through light and sound, and using AV tech to bring an entire forest to life. I’m here to find out how they build an experience that keeps visitors coming back year after year. Let’s get into it…

Today’s attractions need to do more than look amazing, they need to evolve, adapt, and stay ahead of shifting guest expectations. In this episode, we explore the key trends shaping the global attractions industry in 2026 and what the data really tells us about where the market is heading. Andy Povey is joined by Melissa Oviedo, CEO of the TEA, along with Martin Palicki, Editor of InPark Magazine, and Edmund Chih, Director at Entertainment + Cultural Advisors, two of the key voices behind the TEA/AECOM Global Experience Index. They’re here to break down what’s rising, what’s stabilising, and what’s signalling major change for operators, developers, and experience creators around the world.

Andy Povey is joined by two guests at the forefront of this space: Rob Liddell, Executive Producer at BBC Studios Science Unit, and Simon Clarke, Creative Director and Founder of Moonraker VFX. Fresh from announcing their new creative partnership, they’re here to share what happens when world-class storytelling meets cutting-edge visual effects in the world of immersive experiences.

Today’s attractions need to do more than look amazing — they need to feel, sound, and even smell unforgettable. In this episode, we explore how to go beyond the visual and bring audio, scent and motion to the forefront of the guest experience. Paul Marden is joined by Liam Findlay, Theme Park and Museum Scenting Consultant from AromaPrime Themed Scents; David Wakefield Director and Co-founder of On the Sly; and Matt Clarkson, Creative Director of Simworx.

In today’s episode recorded live at the National Science and Media Museum during the Association for Science and Discovery Centres Annual Conference we’re exploring what’s on the horizon for Science and Discovery Centre’s right now, over the next 5 years and longer term over 25 years