<description> &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Have you heard these myths about creating memorable brand names? Myth 1: All the good names are taken. Myth 2: It's too late to change your name. Myth 3: A name isn't that important. Well in this week's Food Biz Wiz episode, Alexandra Watkins, the Chief Executive Boss Lady of Eat My Words and a leading &amp;amp; outspoken authority on brand names, joins us to debunk these myths! In this episode, you'll hear all about...&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;What Alexandra's &amp;ldquo;SMILE &amp;amp; SCRATCH Test&amp;rdquo; is for creating names&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Why it's not too late to re-brand and re-name your biz!&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;How you can even use this process for product or line names&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;And how you can enter the giveaway to win Alexandra's book, &lt;/span&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;Hello, My Name is Awesome: How to Create Brand Names That Stick&lt;/span&gt;&lt;/em&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Wizes, we are thrilled to share Alexandra&amp;rsquo;s actionable advice with you! Listen in and &lt;/span&gt;&lt;a href="https://www.alliball.com/podcast/239"&gt;&lt;span style="font-weight: 400;"&gt;check out our full show notes here&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; for all the details on Alexandra and how to enter our giveaway, plus how to receive a discount on Alexandra&amp;rsquo;s course!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;br /&gt;&lt;span style="font-weight: 400;"&gt;This episode is sponsored by our Secret Sauce Quiz! Do you want to know what&amp;rsquo;s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You&amp;rsquo;ll answer 10 quick questions on yourself and your biz, and you&amp;rsquo;ll learn your brand's current strength &amp;amp; how you can leverage that this year. (We promise that it&amp;rsquo;ll take less than 2 minutes!) You&amp;rsquo;ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what&amp;rsquo;s working. &lt;/span&gt;&lt;a href="https://bit.ly/secret-sauce-quiz"&gt;&lt;span style="font-weight: 400;"&gt;Click here to take the quiz&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; and receive your results and resources &lt;/span&gt;&lt;/p&gt; </description>

Food Biz Wiz

Allison Ball

239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers

APR 4, 202464 MIN
Food Biz Wiz

239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers

APR 4, 202464 MIN

Description

<p><span style="font-weight: 400;">Have you heard these myths about creating memorable brand names? Myth 1: All the good names are taken. Myth 2: It's too late to change your name. Myth 3: A name isn't that important. Well in this week's Food Biz Wiz episode, Alexandra Watkins, the Chief Executive Boss Lady of Eat My Words and a leading &amp; outspoken authority on brand names, joins us to debunk these myths! In this episode, you'll hear all about...</span></p> <p>&nbsp;</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What Alexandra's &ldquo;SMILE &amp; SCRATCH Test&rdquo; is for creating names</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it's not too late to re-brand and re-name your biz!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can even use this process for product or line names</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">And how you can enter the giveaway to win Alexandra's book, </span><em><span style="font-weight: 400;">Hello, My Name is Awesome: How to Create Brand Names That Stick</span></em></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">Wizes, we are thrilled to share Alexandra&rsquo;s actionable advice with you! Listen in and </span><a href="https://www.alliball.com/podcast/239"><span style="font-weight: 400;">check out our full show notes here</span></a><span style="font-weight: 400;"> for all the details on Alexandra and how to enter our giveaway, plus how to receive a discount on Alexandra&rsquo;s course!</span></p> <p><br /><span style="font-weight: 400;">This episode is sponsored by our Secret Sauce Quiz! Do you want to know what&rsquo;s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You&rsquo;ll answer 10 quick questions on yourself and your biz, and you&rsquo;ll learn your brand's current strength &amp; how you can leverage that this year. (We promise that it&rsquo;ll take less than 2 minutes!) You&rsquo;ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what&rsquo;s working. </span><a href="https://bit.ly/secret-sauce-quiz"><span style="font-weight: 400;">Click here to take the quiz</span></a><span style="font-weight: 400;"> and receive your results and resources </span></p>