<description> &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The Portland Good Food Mercantile is coming up soon and we know that tons of tasty food brands will be attending. As you prepare for this trade show and other trade shows, you might wonder&amp;hellip;what do I really need to BE prepared for these shows?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;That&amp;rsquo;s why we&amp;rsquo;re revisiting this episode with Joyce Attar. Joyce is the Director of Operations and member of the family that owns and operates Barbur World Foods, World Foods, and Ya Hala in Portland, Oregon. She&amp;rsquo;s also a member of the Good Food Merchant Alliance! She joins Alli to discuss&amp;hellip;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Where you can find a list of retailers that are values-aligned&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;What BUYERS do to prepare for trade shows&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Why knowing your end customer and store audience is critical&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;What piece of information not to miss in your buyer followup email&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;We can&amp;rsquo;t wait to hear which piece of Joyce&amp;rsquo;s advice that you&amp;rsquo;ll implement first in your next trade show. DM us on Instagram or LinkedIn to let us know, and &lt;/span&gt;&lt;a href="https://www.alliball.com/podcast/240"&gt;&lt;span style="font-weight: 400;"&gt;check out our full show notes here&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; to find more information on The Good Food Foundation and their work, as well as more on Joyce!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;This episode is sponsored by Retail Ready&amp;reg;. Another quarter is beginning&amp;hellip;do YOU have a strategy for starting and maintaining growth in your biz? If not, sign up for a time to watch our Masterclass! As we begin Q2, we want to make sure that you have an actionable retail strategy for how to increase YOUR sales. Check out our Masterclass for these tips, plus hear more about joining us in Retail Ready&amp;reg;.&lt;/span&gt;&lt;a href="https://www.alliball.com/masterclass"&gt; &lt;span style="font-weight: 400;"&gt;Click here to sign up for a time to watch our Masterclass!&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; </description>

Food Biz Wiz

Allison Ball

240. What Buyers Really Want from You at Trade Shows

APR 11, 202439 MIN
Food Biz Wiz

240. What Buyers Really Want from You at Trade Shows

APR 11, 202439 MIN

Description

<p><span style="font-weight: 400;">The Portland Good Food Mercantile is coming up soon and we know that tons of tasty food brands will be attending. As you prepare for this trade show and other trade shows, you might wonder&hellip;what do I really need to BE prepared for these shows?</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">That&rsquo;s why we&rsquo;re revisiting this episode with Joyce Attar. Joyce is the Director of Operations and member of the family that owns and operates Barbur World Foods, World Foods, and Ya Hala in Portland, Oregon. She&rsquo;s also a member of the Good Food Merchant Alliance! She joins Alli to discuss&hellip;</span></p> <p>&nbsp;</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Where you can find a list of retailers that are values-aligned</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What BUYERS do to prepare for trade shows</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why knowing your end customer and store audience is critical</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What piece of information not to miss in your buyer followup email</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">We can&rsquo;t wait to hear which piece of Joyce&rsquo;s advice that you&rsquo;ll implement first in your next trade show. DM us on Instagram or LinkedIn to let us know, and </span><a href="https://www.alliball.com/podcast/240"><span style="font-weight: 400;">check out our full show notes here</span></a><span style="font-weight: 400;"> to find more information on The Good Food Foundation and their work, as well as more on Joyce!</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">This episode is sponsored by Retail Ready&reg;. Another quarter is beginning&hellip;do YOU have a strategy for starting and maintaining growth in your biz? If not, sign up for a time to watch our Masterclass! As we begin Q2, we want to make sure that you have an actionable retail strategy for how to increase YOUR sales. Check out our Masterclass for these tips, plus hear more about joining us in Retail Ready&reg;.</span><a href="https://www.alliball.com/masterclass"> <span style="font-weight: 400;">Click here to sign up for a time to watch our Masterclass!</span></a></p>