<description>
                &lt;p&gt;&lt;span style="font-weight: 400;"&gt;We can all agree: it&amp;rsquo;s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don&amp;rsquo;t work in the CPG world.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;In this brief episode, you&amp;rsquo;lll hear&amp;hellip;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;The 3 easy sales tactics that you can borrow from this young seller for YOUR CPG sales&lt;/span&gt;&lt;/li&gt;
&lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;One of the missed opportunities for increased sales that you can capture&lt;/span&gt;&lt;/li&gt;
&lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Plus more about my freebie to use with these tactics!&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, &lt;/span&gt;&lt;a href="https://www.alliball.com/podcast/242"&gt;&lt;span style="font-weight: 400;"&gt;which you can find in our full show notes here&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;This episode is sponsored by our freebie workbook outlining 100 Buyer No&amp;rsquo;s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It&amp;rsquo;s the perfect tool to have as you prepare for all your pitches. &lt;/span&gt;&lt;a href="https://www.alliball.com/hm100"&gt;&lt;span style="font-weight: 400;"&gt;Find the free download here&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;!&lt;/span&gt;&lt;/p&gt;
            </description>

Food Biz Wiz

Allison Ball

242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow

APR 25, 202421 MIN
Food Biz Wiz

242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow

APR 25, 202421 MIN

Description

<p><span style="font-weight: 400;">We can all agree: it&rsquo;s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don&rsquo;t work in the CPG world.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">In this brief episode, you&rsquo;lll hear&hellip;</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The 3 easy sales tactics that you can borrow from this young seller for YOUR CPG sales</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One of the missed opportunities for increased sales that you can capture</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Plus more about my freebie to use with these tactics!</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, </span><a href="https://www.alliball.com/podcast/242"><span style="font-weight: 400;">which you can find in our full show notes here</span></a><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">This episode is sponsored by our freebie workbook outlining 100 Buyer No&rsquo;s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It&rsquo;s the perfect tool to have as you prepare for all your pitches. </span><a href="https://www.alliball.com/hm100"><span style="font-weight: 400;">Find the free download here</span></a><span style="font-weight: 400;">!</span></p>