<p><a href="https://www.alliball.com/listenerguide"><span style="font-weight: 400;">Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library!</span></a><span style="font-weight: 400;"> Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our </span><a href="https://www.alliball.com/listenerguide"><span style="font-weight: 400;">free Listener Guide HERE</span></a><span style="font-weight: 400;">.</span></p>
<p>Even though Alli hosts guests on the Food Biz Wiz podcast frequently, she is rarely the one being interviewed. This episode, we turn the tables on Alli and ask her to share the story behind how she got her buyer perspective. You’ll hear about…</p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">The challenges Alli navigated going from a consumer to a buyer in the thick of retail</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">What the difference is between markup and margin and how easy they are to mix up!</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">And why you need to save some bandwidth for after you get on the shelf!</span></li>
</ul>
<p><span style="font-weight: 400;">As always, we want to connect further with you: which tidbit from this episode impacted you the most? Let us know via our Instagram or LinkedIn DMs, </span><a href="https://www.alliball.com/podcast/247"><span style="font-weight: 400;">which are both linked in our full show notes here!</span></a></p>
<p><span style="font-weight: 400;">This episode is sponsored by our mini Reorder Checklist! This checklist can help you be more likely to sell off those shelves and receive reorders. You can find our simplified version </span><a href="https://www.alliball.com/reorder-checklist"><span style="font-weight: 400;">at the link here</span></a><span style="font-weight: 400;"> OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!</span></p>
