Tell us what you like or dislike about this episode!! Be honest, we don't bite!Professional heavyweight boxer Johnny Fisher joins Matt for a raw conversation about mindset, discipline, pressure, and the business behind modern boxing. From debuting in a pitch-black COVID venue to building one of British boxing’s most commercially powerful fanbases, Johnny shares the psychological and strategic realities of the sport that most fighters never talk about.Johnny breaks down the fear no boxer admits to, not fear of being hit, but fear of underperforming, and how he channels pressure into performance. He explains why commercial value now matters just as much as skill, and how fighters build careers through branding, storytelling, and audience connection. This episode is packed with insights that apply far beyond boxing: mindset, consistency, personal branding, and the ability to perform when it matters.Whether you’re building a business, growing a personal brand, or pushing for the next level in your career, Johnny’s mentality and process offer a masterclass in discipline, entrepreneurial success, and performance growth.What We Discuss:Johnny’s journey from debuting during COVID to becoming a fan favourite in British boxing.The mindset of a fighter: confidence, fear, belief, and performance under pressureThe real fear in boxing, not getting hurt, but not performing to your standard.Why commercial value matters: brand, visibility, storytelling & fan engagement.Training discipline: twice-a-day fight camps, nutrition, routine & sacrifices.Joshua vs Ngannou, Fury analysis & heavyweight predictions from inside the sport.Timestamps:(00:00) “I can stop him in one round” — power, belief & confidence(00:06) Johnny’s 2021 debut — no fans, full pressure, and the COVID fight experience(00:14) The psychology of weigh-ins and the “I’m going to kill you” mentality(00:20) Convincing yourself you have the tools to win(00:21) How he eats, trains & prepares (including the famous Big John Chinese)(00:28) Fight camp intensity — twice-a-day sessions & discipline(00:35) Fear: why underperforming is the real danger(00:40) The business of boxing: followings, fame & commercial value(00:51) Joshua vs Ngannou, Fury talk & the state of the heavyweight divisionResources & Links:Instagram @johnnyfisher1Follow No Bollocks:YouTube: Stripping Off PodcastInstagram: @stippingoffwithmatthaycoxNewsletter: https://nobollockswithmatthaycox.beehiiv.com/subscribeEnjoyed this episode? Please subscribe to Stripping Off with Matt Haycox and leave a ★★★★★ review on Apple Podcasts or Buzzsprout – it really helps others discover the show!