Lochhead on Marketing
Christopher Lochhead
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Episodes
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Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
Recent Episodes
NOV 27, 2024
208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam
On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing. We explore the common pitfalls that entrepreneurs and marketers face when trying to articulate thei...
48 MIN
NOV 6, 2024
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their own unique markets.
65 MIN
OCT 23, 2024
206 The One-Sentence Strategy | Pirate Jam
On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy. They discuss how successful companies,
10 MIN
JUL 24, 2024
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that "the category makes the brand, not the other way around."
32 MIN
JUN 18, 2024
204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective
On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects Apple's latest announcements from the 2024 Worldwide Developers Conference (WWDC) on an all-new Pirates Perspective. The conversation centers around Apple's introdu...
27 MIN
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