Insight Out : Big Ideas for the Modern Entrepreneur

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [01:22] Introduction to Stephen M.R. Covey [03:56] The Green and Clean Story [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey https://trustandinspire.com/ https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/ https://x.com/StephenMRCovey https://www.instagram.com/stephenmrcovey/?hl=en Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Books Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others The SPEED of Trust: The One Thing that Changes Everything Learn more about your ad choices. Visit megaphone.fm/adchoices

Picture this: You're sitting in a serene space, surrounded by the quiet embrace of nature. In the distance, the gentle sound of a flowing stream merges with the rustle of leaves in the breeze. It's in moments like these that we often find ourselves contemplating the deeper mysteries of life. What if I told you that amidst this tranquil setting lies a journey into the heart of mindfulness and self-discovery? Join us as we dive into a conversation with Dr. Mark Pirtle, where we'll explore topics like integral therapy, stress-relief programming, and the art of living mindfully. Discover why understanding the subtle workings of the mind is essential for personal growth and how these topics can unlock profound insights and transformation in your life. Get to know Dr. Mark Pirtle, Integral therapist, teacher, speaker, author, and filmmaker. With a mission to amplify Beauty, Goodness, and Truth, Dr. Pirtle is at the forefront of integral thinking in recovery. Learn about his background, journey, and the inspiration behind his groundbreaking work in attunement-based stress relief. Ready to begin your own journey of self-discovery? Tune in and delve into the world of integral therapy, stress-relief programming, and mindfulness with Dr. Mark Pirtle. In This Episode: [03:00] Introduction and Background of Dr. Mark Pirtle  [05:00] Dr. Pirtle's transformative experience with meditation [07:15] Importance of Understanding One's Story [09:50] Trauma and Its Impact [12:04] Introduction to shadow work and its significance [14:39] Gaining Perspective and Self-Awareness [17:16] Sustaining Change and Retreat Effectiveness [20:00] Applying Retreat Models to Business and Entrepreneurial Settings [22:56] Understanding Shadow Work [28:00] Implementing Post-Retreat Action Plan [30:15] Mastering Retreat Execution [33:34] Key Transformative Moments in Retreats [38:50] Subtle Interior and Meta Awareness [45:02] Personal Motivation and Mission [48:26] Where to Find Dr. Mark Pirtle Notable Quotes: [06:49] "People need to understand that, first of all, they're walking around with a story in their head constantly and the story in their head isn't necessarily the truth. It's been influenced by their past and their traumas" - Dr. Mark Pirtle  [31:10] "Setting the right stage, priming people, I think is, is super important." - Dr. Mark Pirtle [31:46] "Change can occur. Like that. That's what you need to have happen." - Dr. Mark Pirtle  [38:06] “We live in stories. And if you can't see your life in a bigger sense like if you cannot see that there's a larger reason for you to change, you're not going to change."- Dr. Mark Pirtle [39:49] "You have to develop far enough. To become mature enough in your nervous system, tuned well enough, relate to subtle objects. And on the interior, subtle objects are the whole ballgame, thoughts and feelings." - Dr. Mark Pirtle [47:35] "If you're stuck in refusal, it's already the road of trials. You might as well go because there's a ton of satisfaction in growth and finding yourself and growing yourself up to a better version of yourself." - Dr. Mark Pirtle Resources and Links Dr. Mark Pirtle: https://www.linkedin.com/in/markfarrispirtle/ https://www.instagram.com/drmarkpirtle/ https://twitter.com/skillfullyaware https://www.youtube.com/@drmarkpirtlemeditationfors1299 Website:  https://www.drmarkpirtle.com Billy Samoa:  https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jedidiah Collins is the "Fullback of Finance." After a successful career in the NFL, he's on a mission to empower one million people to own their financial stories. He’s an author, a speaker, a podcaster, and a teacher…his story is one of grit and determination. There are 380,000 collegiate athletes, yet only 1% percent of them make it to a professional level. Despite having success in college, Jed knew it would be challenging to make it as a pro.  But that didn't stop him. It wasn't a smooth ride by any means, and he shares his story of getting cut over and over again before finally landing a starting role for the Super Bowl-defending New Orleans Saints.  Not only did he become a starter, he was even named to the Pro Bowl team. Jed was part of what he calls the "Breakfast Club," when he would be one of the first people in the locker room learning and understanding what it takes to be a peak performer.  A consistent theme for Jed is he was able to steal success from each of the organizations he was a part of. We get a first-row seat to hear the fascinating stories of how he learned from iconic athletes like Drew Brees. After realizing that only 30% of retired NFL athletes walk away with their financial dream still intact, Jed decided to become a Certified Financial Planner during the off-season. On the show, we cover a lot of ground, including why thoughts are things, the difference between external and internal success, why repetition matters, how to silence the voice of quit, and why we should focus on most vs now. A the core of Jed’s philosophy is a belief that we must eliminate potential. Jed has a winning mindset and shares how one-on-one basketball competitions with his brothers as a kid made an impact on his entire life. We also learned why he feels his greatest asset is his lifelong habit of journaling. Links and Resources: 03:10 NFL Fullback 07:57 Ball Four by Jim Bouton 13:14 Train your mind, change your brain Book 20:40 "Silencing the voice of quit" 28:15 "You don't lose until you quit" 32:24 "Successful people do not sacrifice, they prioritize" 50:34 Jed Collins - Money Vehicle Course 50:37 Your Money Vehicle: How to Begin Driving to Financial Freedom You can find Jed: Jed's course: https://your-money-vehicle.teachable.com/p/home Personal website: https://jedidiahcollins.com/ Social Media: Linkedin: https://www.linkedin.com/in/jedidiah-collins/ Instagram: https://www.instagram.com/fullbackoffinance/ Podcast: Rookie To Veteran Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on August 3, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Ram Castillo is a Sydney-based design director, author, international speaker, and career director. His hit podcast, Giant Thinkers, has charted #3 on iTunes in more than 5 countries and currently has over 250,000 active listeners. Ram has been helping designers find employment for almost a decade. Now, he continues to mentor all kinds of creatives through systems such as the Lightning Bolt Method, inspiring and motivating them to successfully pursue their passions.   In this episode, Ram delves deep into his childhood and how he expressed his creativity from a young age using whatever resources he could find, including toilet paper rolls. We also discuss:  How the lens of design leads to better questioning The importance of varied mentorship and how to find good mentors  The importance of decision-making  High-value vs. low-value activities  How fear is a false construct based on untested assumptions   Ram’s website: https://ramcastillo.com/ Giant Thinkers: https://giantthinkers.com/ Giant Thinkers podcast: https://giantthinkers.com/category/podcast/ Ram’s books - How to Get a Job as a Designer, Guaranteed https://www.amazon.com/How-Designer-Guaranteed-Step-Step/dp/099257000X, How to Get a Mentor as a Designer, Guaranteed https://www.amazon.com/How-Get-Mentor-Designer-Guaranteed/dp/0992570026 Keep up with Ram on Social Media: Twitter: https://twitter.com/thegiantthinker FB: https://www.facebook.com/TheGiantThinker Linkedin: https://au.linkedin.com/in/ram-castillo-39a39923 Instagram: https://www.instagram.com/thegiantthinker/ Chapter titles  00:19 - Ram’s childhood and what toilet paper rolls mean to him 4:33 - How Ram’s parents influenced him to dream big  10:33 - How of childhood bullying affected Ram 17:47 - Ram starts in the mailroom  27:07 - The lens of design and how it leads to asking questions  33:00 - Mentorship in Ram’s life 41:09 - The importance of making decisions 47:32 - High-value vs. low-value activities 52:44 - Fear is a construct Frameworks According to Ram, the four steps of design are: Research. Gather information. Then,  Define. Group research and data and narrow it down to solve a specific problem. Next, Conceptualize. Create a prototype. And finally,  Deliver. Distribute the design into the world.  Then gather feedback and repeat the steps.  How to Find a Mentor A mentor should be an advisor, friend, and idol  Get clear on the definition Go through a personal analysis Pair your goals with the right people Mentor others and give back Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on July 7, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices