After reviving the oldest operating soda fountain in the state of Wyoming, I can tell you firsthand that there is something deeply meaningful about bringing an old place back to life. Yet, like most things we romanticize from a distance, it’s usually a whole lot less romantic up close.Since buying the soda fountain five years ago, I’ve had a lot of people ask about following in my footsteps. So in this podcast episode, I pulled together a few of the lessons that I feel are the most important when it comes to running a small-town business. Here we go.Podcast Episode Highlights:The element of risk in running a small town businessLesson #1: Solve a problemLesson #2: Respect the history—but also listen to your gutLesson #3: Diversify. Or else.Lesson #4: Don't forget to market to out-of-townersLesson #5: Create an experienceLesson #6: Lean into your liabilitiesLesson #7: Don’t listen to your customers too muchFinal thoughtsResources Mentioned in This Podcast Episode:Find my Old-Fashioned on Purpose planner here: https://www.prairieplanner.com/Learn more about Chugwater Soda Fountain events here: https://www.chugwatersodafountain.com/OTHER HELPFUL RESOURCES FOR YOUR HOMESTEAD:Sign up for weekly musings from my homestead: https://jillwinger.substack.com/Get my free homesteading tutorials & recipes here: www.theprairiehomestead.comJill on Instagram: @jill.wingerJill on Facebook: http://facebook.com/theprairiehomesteadApply to be a guest on the Old-Fashioned on Purpose podcast: https://www.theprairiehomestead.com/podcast-guest-applicationDid you enjoy listening to this episode? Please drop a comment below or leave a review to let us know. This can help other folks learn about this podcast and we also really appreciate the feedback!