<p class="" style="white-space:pre-wrap;">For the last thirty years, corporate sustainability has meant the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. But what if we have it all wrong — what if these are just myths that give us the illusion of progress, while the data suggests otherwise? </p><p class="" style="white-space:pre-wrap;">Renowned industrial ecologist Dr. Roland Geyer joins us to explore the hard truths, his groundbreaking research, and a new paradigm designed to (finally) reconcile business and the environment. </p><p class="" style="white-space:pre-wrap;">You can learn more about Roland <a href="https://rolandgeyer.com">here</a> and order his new book “The Business of Less” <a href="https://amazon.com/Business-Less-Roland-Geyer/dp/0367755858p">here</a>.</p><p class="" style="white-space:pre-wrap;">Show notes:</p><p class="" style="white-space:pre-wrap;">- Calculating the total amount of plastic ever produced </p><p class="" style="white-space:pre-wrap;">- The impact of his groundbreaking plastics research</p><p class="" style="white-space:pre-wrap;">- Why “eco-efficiency” and “win-win” opportunities are sustainability myths</p><p class="" style="white-space:pre-wrap;">- The notion of “net-green” and how businesses can get there </p><p class="" style="white-space:pre-wrap;">- Why he’s optimistic about the future</p>