Ever since the invention of the car, car dealers have been around to sell them to the public. But for the first time in history, car dealers are needing to defend the existence of their industry. In this episode, Ted talks about why car dealers are indispensable to our consumers, and how dealers need to defend our industry in our marketing and communications.

<description>&lt;p&gt;Ever since the invention of the car, car dealers have been around to sell them to the public. But for the first time in history, car dealers are needing to defend the existence of their industry. In this episode, Ted talks about why car dealers are indispensable to our consumers, and how dealers need to defend our industry in our marketing and communications.&lt;/p&gt;</description>

Ever since the invention of the car, car dealers have been around to sell them to the public. But for the first time in history, car dealers are needing to defend the existence of their industry. In this episode, Ted talks about why car dealers are indispensable to our consumers, and how dealers need to defend our industry in our marketing and communications.

Making the Case for the Car Dealer

Google Trends is a free, powerful market research tool that dealers should be using to find the best keywords to target in their marketing. Google Trends can be found at <a href='https://trends.google.com/'>trends.google.com</a>

<description>&lt;p&gt;Google Trends is a free, powerful market research tool that dealers should be using to find the best keywords to target in their marketing.&lt;br/&gt;&lt;br/&gt;Google Trends can be found at &lt;a href='https://trends.google.com/'&gt;trends.google.com&lt;/a&gt;&lt;/p&gt;</description>

Google Trends is a free, powerful market research tool that dealers should be using to find the best keywords to target in their marketing.Google Trends can be found at trends.google.com

The Free Market Research Tool You Should Be Using

Does your dealership still do test drives? Are your test drives still done with a sales person in the car? How can you make this situation safer? In this episode Ted talks all about test drives in the age of COVID19. In some places dealerships are not allowed to have a salesperson accompany the customer on a test drive. From a safety standpoint, this is the best approach. But many dealerships are not thrilled about the prospect of a customer taking an inventory vehicle off the lot by themselves. If you still have the option of doing salesperson accompanied test drives, Ted talks about 6 ways to make it safer. By implementing these 6 rules for the test drive, you can make your test drives safer: 1- Don&apos;t allow anyone sick on a test drive. This applies to both the customer and the employee. 2- Limit the numbers. To limit exposure, allow only 1 employee and 1 customer to go on the test drive. 3- Require face coverings. Both customer and employee should were a cloth, non-medical mask to reduce the risk. 4- Require specific placement. If the customer drives, the salesperson should be in the passenger side back seat. Vice versa, if the salesperson is driving, the customer should be in the passenger side back seat. This gives maximum spacing between the occupants. 5- Maximize ventilation by keeping front and rear windows down. You want to create a negative pressure gradient to pull air into the cabin through the front windows and out through the back windows. 6- Make sure cleaning and disinfection happen. After the vehicle returns, let it air out before it receives a thorough cleaning and disinfection. Resources to help: <a href='https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/rideshare-drivers-for-hire.html'>What Rideshare, Taxi, Limo, and other Passenger Drivers-for-Hire Need to Know about COVID-19 - By the CDC</a> <a href='https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/disinfecting-transport-vehicles.html'>Cleaning and Disinfection for Non-emergency Transport Vehicles - By the CDC</a> <a href='https://www.cardealeru.com/cleaning'>CarDealerU Dealership Cleaning and Disinfection Program</a>

<description>&lt;p&gt;Does your dealership still do test drives? Are your test drives still done with a sales person in the car? How can you make this situation safer? In this episode Ted talks all about test drives in the age of COVID19.&lt;br/&gt;&lt;br/&gt;In some places dealerships are not allowed to have a salesperson accompany the customer on a test drive. From a safety standpoint, this is the best approach. But many dealerships are not thrilled about the prospect of a customer taking an inventory vehicle off the lot by themselves.&lt;br/&gt;&lt;br/&gt;If you still have the option of doing salesperson accompanied test drives, Ted talks about 6 ways to make it safer. By implementing these 6 rules for the test drive, you can make your test drives safer:&lt;br/&gt;1- Don&amp;apos;t allow anyone sick on a test drive. This applies to both the customer and the employee.&lt;br/&gt;2- Limit the numbers. To limit exposure, allow only 1 employee and 1 customer to go on the test drive.&lt;br/&gt;3- Require face coverings. Both customer and employee should were a cloth, non-medical mask to reduce the risk.&lt;br/&gt;4- Require specific placement. If the customer drives, the salesperson should be in the passenger side back seat. Vice versa, if the salesperson is driving, the customer should be in the passenger side back seat. This gives maximum spacing between the occupants.&lt;br/&gt;5- Maximize ventilation by keeping front and rear windows down. You want to create a negative pressure gradient to pull air into the cabin through the front windows and out through the back windows.&lt;br/&gt;6- Make sure cleaning and disinfection happen. After the vehicle returns, let it air out before it receives a thorough cleaning and disinfection.&lt;br/&gt;&lt;br/&gt;Resources to help:&lt;br/&gt;&lt;br/&gt;&lt;a href='https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/rideshare-drivers-for-hire.html'&gt;What Rideshare, Taxi, Limo, and other Passenger Drivers-for-Hire Need to Know about COVID-19 - By the CDC&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;a href='https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/disinfecting-transport-vehicles.html'&gt;Cleaning and Disinfection for Non-emergency Transport Vehicles - By the CDC&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;a href='https://www.cardealeru.com/cleaning'&gt;CarDealerU Dealership Cleaning and Disinfection Program&lt;/a&gt;&lt;/p&gt;</description>

Does your dealership still do test drives? Are your test drives still done with a sales person in the car? How can you make this situation safer? In this episode Ted talks all about test drives in the age of COVID19.In some places dealerships are not allowed to have a salesperson accompany the customer on a test drive. From a safety standpoint, this is the best approach. But many dealerships are not thrilled about the prospect of a customer taking an inventory vehicle off the lot by themselve...

6 Steps to Safer Test Drives During COVID19

Success for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection at the dealership. To combat these concerns, dealers need to implement a vigorous cleaning and disinfection program. The following resources will help you develop a program that works for your dealership:<ul><li><a href='https://www.cardealeru.com/cleaning'>CarDealerU Dealership Cleaning and Disinfection Guide</a></li><li><a href='https://www.cdc.gov/coronavirus/2019-ncov/community/disinfecting-building-facility.html'>Cleaning and Disinfecting Your Facility by the CDC</a></li><li><a href='https://youtu.be/P_eDFXjTsaE'>Removing Disposable Gloves Training Video</a></li><li><a href='https://www.osha.gov/Publications/OSHA3990.pdf'>Guidance on Preparing Workplaces for COVID-19 by OSHA</a></li><li><a href='https://www.americanchemistry.com/Novel-Coronavirus-Fighting-Products-List.pdf'>Novel Coronavirus (COVID-19) Fighting Products List</a></li><li><a href='https://www.cdc.gov/coronavirus'>CDC Coronavirus (COVID-19) Main Page</a></li></ul>

<description>&lt;p&gt;Success for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection at the dealership. To combat these concerns, dealers need to implement a vigorous cleaning and disinfection program.&lt;br/&gt;&lt;br/&gt;The following resources will help you develop a program that works for your dealership:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href='https://www.cardealeru.com/cleaning'&gt;CarDealerU Dealership Cleaning and Disinfection Guide&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href='https://www.cdc.gov/coronavirus/2019-ncov/community/disinfecting-building-facility.html'&gt;Cleaning and Disinfecting Your Facility by the CDC&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href='https://youtu.be/P_eDFXjTsaE'&gt;Removing Disposable Gloves Training Video&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href='https://www.osha.gov/Publications/OSHA3990.pdf'&gt;Guidance on Preparing Workplaces for COVID-19 by OSHA&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href='https://www.americanchemistry.com/Novel-Coronavirus-Fighting-Products-List.pdf'&gt;Novel Coronavirus (COVID-19) Fighting Products List&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href='https://www.cdc.gov/coronavirus'&gt;CDC Coronavirus (COVID-19) Main Page&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;</description>

Success for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection at the dealership. To combat these concerns, dealers need to implement a vigorous cleaning and disinfection program.The following resources will help you develop a program that works for your dealership:CarDealerU Dealership Cleaning and Disinfection G...

Fight COVID19 with a Dealership Cleaning and Disinfection Program

With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers. The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a &quot;new normal&quot; where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.

<description>&lt;p&gt;With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers.&lt;br/&gt;&lt;br/&gt;The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a &amp;quot;new normal&amp;quot; where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.&lt;/p&gt;</description>

With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers.The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a "new normal" where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.

COVID-19 for Car Dealers

Down Payment is the podcast for used car dealers and industry professionals that are looking for insights, best practices, and news on the used car industry.

Down Payment: The Podcast for Used Car Dealers

Details

Recent Episodes