Contractor Secrets

Most contractors think pricing is the problem. It's not. It's the invisible currency you're losing at every customer touchpoint — and you don't even see it happening.In this episode of Contractor Secrets, I break down exactly how Premium Painting does $1.6M with a $5,800 average job size in Florida, charging 20-40% more than the competition… and still winning the job.I walk you through a head-to-head comparison of "Painter A" (the guy who lets leads come to him, asks the customer to text his info, and never follows up) vs "Painter B" / Premium Painting (the business with systems, automation, and intentional touchpoints). By the end, you'll see exactly where most home service businesses are bleeding trust — and how to fix it.🎯 What you'll learn in this video:- What the "invisible currency" really is and why it determines who gets the job- The expectation-result principle and how to use it to your advantage- Why your phone greeting is costing you thousands- The exact intake stack we use: cloud phone (Quo), randomized booking, missed-call text automation, and AI voice agents- How automated email + SMS sequences build trust before you ever show up- Why we do $1.6M without closing a single job on the spot- How to compete against lowballers without dropping your price- The truth about "selling air" and why perceived value wins every time👉 Learn more about DripJobs:https://dripjobs.com👉 DripJobs Startup Program:https://dripjobs.com/startup👉 Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7

In this episode, I sit down with Jose - a skilled Painter who is pacing for $250K this year but has hit a ceiling. Sound familiar?In this coaching session, we break down exactly why door-to-door alone won't get Jose to a million, how to think about Google Ads vs Facebook Ads in 2026 (the algorithm has changed — and most contractors haven't caught up), and why the biggest lever in his business right now is getting comfortable on camera. We also dig into the "pay to play" reality of Local Services Ads, why hiring a generalist marketing company is quietly costing him deals, and the Hook-Story-Offer framework that separates winning ads from wasted spend.If you're a painting contractor scaling past $250K, this one's for you.Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen

In this episode, I sit down with Ashton - a skilled Painter who built a business that's completely dependent on word of mouth. Sound familiar?This one gets real. We talk faith, fear, and the scarcity mindset that keeps good painters stuck. We dig into why word of mouth is a ticking time bomb, how to think about Google Ads vs Facebook Ads through the lens of buyer intent, and the math behind pricing a job so you don't accidentally work for free. Plus a critical legal warning about paying your first employee the wrong way.If you're a painting contractor trying to make the jump from solo operator to real business owner, this conversation is for you.Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen

In this episode, I sit down with Evan from Denver Interior & Doors — a skilled carpenter who built a business that's completely dependent on him. He's the estimator, project manager, lead carpenter, and marketer all rolled into one. Sound familiar?We break down why saying yes to everything is actually breaking his business, how to niche down when you're afraid of losing revenue, and a simple pricing shift that could cut his proposal time from days to minutes.If you're a contractor or trades business owner doing $300–400K but working harder than someone making half that, this one's for you.In this episode we cover:00:20 – Meet Evan & Denver Interior & Doors01:50 – The systems bottleneck killing his close rate05:02 – Why passion gets in the way of smart decisions08:30 – Identifying your core services (and dropping the rest)10:45 – The Smoothie Shop Analogy15:49 – "Your business is unsellable right now"19:20 – How AI and video content are generating leads27:00 – The labor-only pricing strategy41:10 – Why you should sell the job BEFORE you measureFree 1-1 BusinessCoaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen

From teacher to 6-figure kitchen remodels — Cory Leister's story will leave you inspired.In this Partner Spotlight, Tanner sits down with Cory Leister, founder of Inspired By You, a cabinet refinishing and full home renovation company celebrating its 10th year in business. Cory opens up about the rock bottom moment that sparked her business, how faith and family carried her through her darkest season, and what it actually looks like to build a company culture that people want to be part of.In this episode:How a trip to her sister's nursery in Oklahoma started it allGoing from brushing and rolling to spraying industrial coatingsBuilding a team that shows up and asks to work for youWhy she stepped back from social media — and what happened when she didThe word that changed everything heading into 2026What reconciliation in marriage really looks like for an entrepreneurHer advice for anyone just starting outConnect with Cory:Inspired By You — inspiredbyu.comTry DripJobs free:dripjobs.com#PartnerSpotlight #DripJobs #HomeServiceBusiness #CabinetRefinishing #InspiredByYou #PaintingContractor #EntrepreneurStory #FaithLedBusiness