A conversation with Professor Utpal Dholakia, a marketing expert who encourages people to buy and consume prudently to maximize pleasure.

The Index

Rice Business Wisdom

Episode 5: Unmarketing: A Guide To Not Buying Anything

JUL 23, 201928 MIN
The Index

Episode 5: Unmarketing: A Guide To Not Buying Anything

JUL 23, 201928 MIN

Description

A conversation with Professor Utpal Dholakia, a marketing expert who encourages people to buy and consume prudently to maximize pleasure.