In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales.They dive into why most purchases start online, how tools like real-time inventory and BOPIS help connect shoppers to local stores, and why broader brand coverage and local search visibility matter.Discover insights on consumer trends, retailer best practices, and the importance of keeping commerce local to strengthen cycling communities.Support the show