AI was supposed to kill services businesses. Instead, it made partners—and ecosystems—indispensable to deliver customer value. In 2025, HubSpot's top partner tiers grew by 30%. IDC set the opportunity ahead at $42 billion by 2030. And just last month, the companies building the world's most powerful AI concluded that human expertise is still the distribution layer. Season 2 of Owning the Outcome goes deeper into how HubSpot's partners are leading in the AI era—from building agentic solutions to focusing on customer value when the technology changes every day. New episodes drop every week, starting June 3.