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<p>Marc and Corbett explore how AI is transforming marketing, advertising, and content creation, its impact on jobs, and the future of AI-generated media.</p><p><br /></p><p><strong>About the Episode:</strong></p><p>Marc and Corbett discussed the integration of AI into various industries, including marketing, advertising, and content creation, and its potential impact on job markets and the entertainment industry. They also explored the rapid development and adoption of AI tools, the potential for AI-generated content, and the future of natural language commands in technology.</p><p><br /></p><p><strong>About the Guest:</strong></p><p>Corbett Drummey is VP of brand collaborations at Lightricks, where he drives strategic partnerships between Lightricks and brands, leveraging technology to enhance and accelerate marketing and advertising campaigns. He also oversees strategic marketing for Lightricks’ AI-powered storytelling platform, LTX Studio. Corbett was co-founder and CEO of Popular Pays, the industry-leading software company that enabled an agile approach to advertising, which was acquired by Lightricks in March 2022. Corbett made the 2018 Forbes 30 Under 30 in marketing and advertising and is an alumnus of Y Combinator (W15).</p><p>Website: <a href="https://www.lightricks.com/ltxv" target="_blank" rel="ugc noopener noreferrer">https://www.lightricks.com/ltxv</a></p><p>Linkedin: <a href="https://www.linkedin.com/in/corbettdrummey/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/corbettdrummey/</a></p><p><br /></p><p><strong>Timestamps</strong>:<br />00:01:20 - Episode Commences<br />00:05:45 - Initial Interest in Marketing<br />00:10:26 - Social Media's Impact on Advertising<br />00:16:30 - Is Advertising Spreading Misinformation?<br />00:22:36 - How much benefits does an Marketing brings to the Customer?<br />00:24:46 - Traditional Vs Modern Advertising<br />00:29:20 - The Job of an Marketing Agency<br />00:36:00 - AI Impacting the field of Advertising &amp; Marketing<br />00:40:50 - How Clients getting benefits from Advertisment<br />00:49:28 - The Next Step of Advertisement &amp; Marketing in the Near Future<br />00:55:12 - Episode Concludes</p><p><br /></p><p><strong>Additional Notes:</strong></p><p>For more check out the website: <a href="https://futuretechandforesight.com/" target="_blank" rel="ugc noopener noreferrer">https://futuretechandforesight.com/</a></p><p>Or connect with me on –</p><p>Twitter: <a href="https://twitter.com/FutureTech_Pod" target="_blank" rel="ugc noopener noreferrer">https://twitter.com/FutureTech_Pod</a></p><p>Linkedin: <a href="https://www.linkedin.com/company/futuretechandforesight/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/futuretechandforesight/</a></p><p><br /></p>

Future Tech And Foresight

Marc Verbenkov

The Rise of AI in Marketing & Content Creation: How Technology is Reshaping Industries (With Corbett Drummey) -Ep #178

FEB 19, 202549 MIN
Future Tech And Foresight

The Rise of AI in Marketing & Content Creation: How Technology is Reshaping Industries (With Corbett Drummey) -Ep #178

FEB 19, 202549 MIN

Description

<p>Marc and Corbett explore how AI is transforming marketing, advertising, and content creation, its impact on jobs, and the future of AI-generated media.</p><p><br /></p><p><strong>About the Episode:</strong></p><p>Marc and Corbett discussed the integration of AI into various industries, including marketing, advertising, and content creation, and its potential impact on job markets and the entertainment industry. They also explored the rapid development and adoption of AI tools, the potential for AI-generated content, and the future of natural language commands in technology.</p><p><br /></p><p><strong>About the Guest:</strong></p><p>Corbett Drummey is VP of brand collaborations at Lightricks, where he drives strategic partnerships between Lightricks and brands, leveraging technology to enhance and accelerate marketing and advertising campaigns. He also oversees strategic marketing for Lightricks’ AI-powered storytelling platform, LTX Studio. Corbett was co-founder and CEO of Popular Pays, the industry-leading software company that enabled an agile approach to advertising, which was acquired by Lightricks in March 2022. Corbett made the 2018 Forbes 30 Under 30 in marketing and advertising and is an alumnus of Y Combinator (W15).</p><p>Website: <a href="https://www.lightricks.com/ltxv" target="_blank" rel="ugc noopener noreferrer">https://www.lightricks.com/ltxv</a></p><p>Linkedin: <a href="https://www.linkedin.com/in/corbettdrummey/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/corbettdrummey/</a></p><p><br /></p><p><strong>Timestamps</strong>:<br />00:01:20 - Episode Commences<br />00:05:45 - Initial Interest in Marketing<br />00:10:26 - Social Media's Impact on Advertising<br />00:16:30 - Is Advertising Spreading Misinformation?<br />00:22:36 - How much benefits does an Marketing brings to the Customer?<br />00:24:46 - Traditional Vs Modern Advertising<br />00:29:20 - The Job of an Marketing Agency<br />00:36:00 - AI Impacting the field of Advertising &amp; Marketing<br />00:40:50 - How Clients getting benefits from Advertisment<br />00:49:28 - The Next Step of Advertisement &amp; Marketing in the Near Future<br />00:55:12 - Episode Concludes</p><p><br /></p><p><strong>Additional Notes:</strong></p><p>For more check out the website: <a href="https://futuretechandforesight.com/" target="_blank" rel="ugc noopener noreferrer">https://futuretechandforesight.com/</a></p><p>Or connect with me on –</p><p>Twitter: <a href="https://twitter.com/FutureTech_Pod" target="_blank" rel="ugc noopener noreferrer">https://twitter.com/FutureTech_Pod</a></p><p>Linkedin: <a href="https://www.linkedin.com/company/futuretechandforesight/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/futuretechandforesight/</a></p><p><br /></p>