<p>As we move further away from Covid and the inflation it caused, economies are shifting.</p><p><br></p><p>The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).</p><p><br></p><p>This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.</p><p><br></p><p>It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now.</p><p><br></p><p>In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income. </p><p><br></p><p>If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience.</p><p><br></p><p>I hope you find it as useful as we are.</p><p><br></p><p>Cheers,</p><p><br></p><p>Erik</p>
