<p>The SEO game has changed and most crypto companies haven&#39;t caught up.In this episode, Coinbound founder Ty Smith breaks down Answer Engine Optimization (AEO): what it is, why it matters more than traditional SEO right now, and exactly what crypto and Web3 brands should be doing differently to stay visible in an AI-first search world.</p><p>Over two-thirds of Google searches now end without a single click. ChatGPT serves 800 million users weekly. Perplexity, Google AI Overviews, and Copilot are where decisions are being made — and if your brand isn&#39;t being cited in those answers, you&#39;re invisible.<strong>In this episode:</strong>- What AEO actually is and how it differs from SEO- Why the shift from links to mentions is the biggest change in search in a decade- Why crypto companies face a unique trust challenge with AI models- The exact platforms AI pulls from (and how to build presence on them)- How to structure content so AI systems can extract and cite it- How to measure AEO when Google Analytics can&#39;t help you- Why the window to get ahead of competitors is open right now (but won&#39;t be forever)Whether you&#39;re running marketing for a DeFi protocol, a crypto exchange, a Web3 tool, or an NFT project, this episode will change how you think about search visibility in 2025 and beyond.- - - - - LINKS - - - - -</p><p>Work with Coinbound: https://coinbound.io</p><p>Follow Ty on X: https://x.com/TySmithHQ</p><p>Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6</p>