<p>After running a crypto marketing agency for 7 years, I&#39;ve learned things the hard way that most agency owners won&#39;t tell you - because they don&#39;t make for a clean success story.</p><p>In this video, I&#39;m breaking down the 5 biggest lessons I wish someone had told me before I started:</p><ul><li>Why being the marketing expert isn&#39;t always enough in crypto</li><li>Why retainers aren&#39;t as stable as they sound (and how to plan for it)</li><li>The real reason your best clients will never come from cold outreach</li><li>Why systemizing everything is the wrong move in this space</li><li>How fast your reputation travels in a very small world</li></ul><p>If you&#39;re building a crypto agency, working in Web3 marketing, or thinking about starting a professional services business in this space — this one&#39;s for you.</p><p><br></p><p>⏱ CHAPTERS0:00 — Intro0:12 — Lesson 1: Being the Expert (But Not Always)0:26 — Lesson 2: Why Retainers Aren&#39;t as Stable as You Think0:50 — Lesson 3: Where Your Best Clients Actually Come From1:18 — Lesson 4: Why Systemizing Everything Is the Wrong Move1:49 — Lesson 5: Your Reputation Travels Fast in a Small World2:08 — Final Thoughts2:29 — Outro</p>