If you asset manage long enough, you'll deal with a homicide, an arson, or a car crashing into your building. That's not worst-case — that's Tuesday. In Part 2 of this conversation, Mark Kenney sits down with his twin brother Mike Kenney — a 20-year real estate veteran — to go behind the scenes on what multifamily asset management actually looks like. No theory. Just real situations, real decisions, and hard-won lessons from managing properties across multiple markets. In this episode you'll learn: · Why the same leasing strategy can fail on one property and work perfectly on another just 300 feet away · How to structure staff bonuses that drive occupancy without letting in unqualified tenants · When to increase marketing spend — and how to use ILS platforms and pay-per-click strategically · What asset managers can (and can't) control when it comes to evictions and K-1 timelines · The mindset shift every asset manager needs when the unexpected happens This is the real, unfiltered side of apartment investing that most people never talk about. Ready to learn alongside serious multifamily investors in person? Join us at our next live event at thinkmultifamily.com/event. Subscribe to the Think Multifamily Podcast on Apple Podcasts and Spotify.