Most people think they want to be a multifamily asset manager. Then they actually do it. In Part 1 of this two-part series, Mark Kenney sits down with his identical twin brother Mike Kenney — a 20-year real estate veteran — to break down what the asset management role actually involves, why so many investors underestimate it, and what separates the people who thrive in it from those who burn out. In this episode you will learn: • What a multifamily asset manager actually does — and who they answer to• Why trying to asset manage alongside deal sourcing and capital raising leads to poor results across the board• How to structure weekly calls with your property management company without pulling them away from operations• What the Monday morning report should include and how to review it in under 10 minutes• How to navigate a business plan you inherited — especially when market conditions have shifted This is the behind-the-scenes conversation on asset management that most people never get access to. Ready to learn alongside serious multifamily investors in person? Join us at our next live event at https://thinkmultifamily.com/event Subscribe to the Think Multifamily Podcast on Apple Podcasts and Spotify.