How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.Episode Resources:<ul><li>School of Marketing Masterclass: <a href='https://www.littlefishcoaching.com/masterclass/'>Sign Up Now</a></li><li>Is Google AdWords Worth It for Small Business?: <a href='https://www.littlefishcoaching.com/resources/'>For Subscribers Only</a></li><li>Work with PPC for Small Biz: <a href='https://www.ppcforsmallbiz.com/'>Visit Website</a></li></ul>Subscribe at <a href='https://www.littlefishcoaching.com/podcast/'>TheLittleFishPodcast.com</a> to get FREE Downloadable Resources for every episode!

<description>&lt;p&gt;How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Episode Resources:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;School of Marketing Masterclass:&lt;/b&gt; &lt;a href='https://www.littlefishcoaching.com/masterclass/'&gt;Sign Up Now&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Is Google AdWords Worth It for Small Business?: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/resources/'&gt;For Subscribers Only&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Work with PPC for Small Biz: &lt;/b&gt;&lt;a href='https://www.ppcforsmallbiz.com/'&gt;Visit Website&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Subscribe at &lt;a href='https://www.littlefishcoaching.com/podcast/'&gt;TheLittleFishPodcast.com&lt;/a&gt; to get FREE Downloadable Resources for every episode!&lt;/p&gt;</description>

How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort. Episode Resources: School of Marketing Masterclass: Sign Up NowIs Google AdWords Worth It for Small Business?: For Subscribers OnlyWork with PPC for Small Biz: Visit WebsiteSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resour...

The Power of Google Ads for Local Businesses w/ John Pfeiffer

Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign.Episode Resources:<ul><li>Small Business Starter Guide for Facebook Ads: <a href='https://www.littlefishcoaching.com/resources/'>For Subscribers Only</a></li><li>Work with the SeeSharp Group: <a href='https://seesharpgroup.com.au/'>Visit Website</a></li><li>School of Marketing Masterclass: <a href='https://www.littlefishcoaching.com/masterclass/'>Sign Up Now</a></li></ul>Subscribe at <a href='https://www.littlefishcoaching.com/podcast/'>TheLittleFishPodcast.com</a> to get FREE Downloadable Resources for every episode!

<description>&lt;p&gt;Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Episode Resources:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;Small Business Starter Guide for Facebook Ads: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/resources/'&gt;For Subscribers Only&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Work with the SeeSharp Group: &lt;/b&gt;&lt;a href='https://seesharpgroup.com.au/'&gt;Visit Website&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;School of Marketing Masterclass:&lt;/b&gt; &lt;a href='https://www.littlefishcoaching.com/masterclass/'&gt;Sign Up Now&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Subscribe at &lt;a href='https://www.littlefishcoaching.com/podcast/'&gt;TheLittleFishPodcast.com&lt;/a&gt; to get FREE Downloadable Resources for every episode!&lt;/p&gt;</description>

Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign. Episode Resources: Small Business Starter Guide for Facebook Ads: For Subscribers OnlyWork with the SeeSharp Group: Visit WebsiteSchool of Mar...

How to Stop Wasting Money on Facebook Ads w/ Alex Lau

If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process.Episode Resources:<ul><li>FREE QUIZ: Which Social Media Channel is Right for You?: <a href='https://www.littlefishcoaching.com/resources/'>For Subscribers Only</a></li><li>Book Recommendation: Social Media Success for Every Brand: <a href='https://www.amazon.com/Social-Media-Success-Every-Brand-ebook/dp/B07R419WTR'>Buy Here</a></li><li>School of Marketing Masterclass: <a href='https://www.littlefishcoaching.com/masterclass/'>Sign Up Now</a></li></ul>Subscribe at <a href='https://www.littlefishcoaching.com/podcast/'>TheLittleFishPodcast.com</a> to get FREE Downloadable Resources for every episode!

<description>&lt;p&gt;If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Episode Resources:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;FREE QUIZ: Which Social Media Channel is Right for You?: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/resources/'&gt;For Subscribers Only&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Book Recommendation: Social Media Success for Every Brand: &lt;/b&gt;&lt;a href='https://www.amazon.com/Social-Media-Success-Every-Brand-ebook/dp/B07R419WTR'&gt;Buy Here&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;School of Marketing Masterclass:&lt;/b&gt; &lt;a href='https://www.littlefishcoaching.com/masterclass/'&gt;Sign Up Now&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Subscribe at &lt;a href='https://www.littlefishcoaching.com/podcast/'&gt;TheLittleFishPodcast.com&lt;/a&gt; to get FREE Downloadable Resources for every episode!&lt;/p&gt;</description>

If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process. Episode Resources: FREE QUIZ: Which Social Media Channel is Right for You?: For Subscribers OnlyBook Recommendation: Social Media Success for Ever...

Rethinking Social Media for Your Small Business w/ Katie Lantukh

Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business.Episode Resources:<ul><li>How to Set Up Conversions in Google Analytics: (VIDEO): <a href='https://www.littlefishcoaching.com/resources/'>For Subscribers Only</a></li><li>S2 Ep5: How to Get Found in Local Google Searches (VIDEO): <a href='https://www.littlefishcoaching.com/podcast/?wchannelid=rf7jxjdwm0&amp;wvideoid=88ehmzwjqe'>Watch Here</a></li><li>FREE Digital Summary Spreadsheet Template: <a href='https://www.littlefishcoaching.com/resources/'>For Subscribers Only</a></li><li>School of Marketing Masterclass: </li></ul>Subscribe at <a href='https://www.littlefishcoaching.com/podcast/'>TheLittleFishPodcast.com</a> to get FREE Downloadable Resources for every episode!

<description>&lt;p&gt;Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Episode Resources:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;How to Set Up Conversions in Google Analytics: &lt;/b&gt;(VIDEO)&lt;b&gt;: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/resources/'&gt;For Subscribers Only&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;S2 Ep5: How to Get Found in Local Google Searches &lt;/b&gt;(VIDEO)&lt;b&gt;: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/podcast/?wchannelid=rf7jxjdwm0&amp;amp;wvideoid=88ehmzwjqe'&gt;Watch Here&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;FREE Digital Summary Spreadsheet Template: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/resources/'&gt;For Subscribers Only&lt;/a&gt;&lt;/li&gt;&lt;li&gt;School of Marketing Masterclass: &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Subscribe at &lt;a href='https://www.littlefishcoaching.com/podcast/'&gt;TheLittleFishPodcast.com&lt;/a&gt; to get FREE Downloadable Resources for every episode!&lt;/p&gt;</description>

Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business. Episode Resources: How to Set Up Conversions in Google Analytics: (VIDEO): For Subscribers OnlyS2 Ep5: How to Get Found in Local Google Sea...

How to Measure the Effectiveness of Your Marketing w/ Gary Donson

What catches people&apos;s attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid.Episode Resources:<ul><li>10 DIY Design Tools for Small Businesses: <a href='https://www.littlefishcoaching.com/resources/'>For Subscribers Only</a><a href='https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791'> </a></li></ul>Subscribe at <a href='https://www.littlefishcoaching.com/podcast/'>TheLittleFishPodcast.com</a> to get FREE Downloadable Resources for every episode!

<description>&lt;p&gt;What catches people&amp;apos;s attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Episode Resources:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;10 DIY Design Tools for Small Businesses: &lt;/b&gt;&lt;a href='https://www.littlefishcoaching.com/resources/'&gt;For Subscribers Only&lt;/a&gt;&lt;a href='https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791'&gt; &lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Subscribe at &lt;a href='https://www.littlefishcoaching.com/podcast/'&gt;TheLittleFishPodcast.com&lt;/a&gt; to get FREE Downloadable Resources for every episode!&lt;/p&gt;</description>

What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid. Episode Resources: 10 DIY Design Tools for Small Businesses: For Subscribers Only Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode! 

How Compelling Design Builds Trust with Customers w/ Kailey & Ryan

Running a small business can be unbelievably rewarding and completely overwhelming at the same time. Each Tuesday, join Joel Eschenbach, marketing agency owner and small business coach, as he interviews business leaders about their successes, challenges, and the lessons they've learned along the way. If you run a small business and are looking for tips, inspiration, or just want to hear from somebody who gets what you’re going through, this podcast is for you.

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