This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: <ul> <li>Having a business mindset when it comes to freelancing</li> <li>How to mix content work and journalism</li> <li>How to boost your confidence as a freelancer</li> <li>Whether you need to build a personal brand to make good money</li> <li>Common mistakes she sees writers making</li> <li>How to get the most out of AI</li> <li>Whether it is possible to make a good living through Substack</li> </ul> Connect with Lizzie via her website: <a href= "https://www.lizzie-mulherin.com/">https://www.lizzie-mulherin.com/</a>  or through Substack on <a href= "https://createyourliving.substack.com/">https://createyourliving.substack.com/</a>    Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a>    Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a>    Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a> Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:hello@rachelslist.com.au">hello@rachelslist.com.au</a> for the details.  Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a>

<description>&lt;p&gt;This week Rachel and Lynne are chatting &lt;span style= "font-size: 12pt;"&gt;with &lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;Having a business mindset when it comes to freelancing&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;How to mix content work and journalism&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;How to boost your confidence as a freelancer&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;Whether you need to build a personal brand to make good money&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;Common mistakes she sees writers making&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;How to get the most out of AI&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "font-family: Arial, sans-serif; color: black;"&gt;Whether it is possible to make a good living through Substack&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Connect with Lizzie via her website: &lt;a href= "https://www.lizzie-mulherin.com/"&gt;https://www.lizzie-mulherin.com/&lt;/a&gt; &lt;/p&gt; &lt;p&gt;or through Substack on &lt;a href= "https://createyourliving.substack.com/"&gt;https://createyourliving.substack.com/&lt;/a&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Find Rachel &lt;a href= "https://www.rachelsmith.com.au"&gt;www.rachelsmith.com.au&lt;/a&gt;   &lt;/p&gt; &lt;p&gt;Find Lynne &lt;a href= "https://www.lynnetestoni.com"&gt;www.lynnetestoni.com&lt;/a&gt;   &lt;/p&gt; &lt;p&gt;Rachel's List &lt;a href= "https://www.rachelslist.com.au"&gt;www.rachelslist.com.au&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Thanks (as always) to our sponsors Rounded (&lt;a href= "https://www.rounded.com.au"&gt;www.rounded.com.au&lt;/a&gt;), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: &lt;a href= "mailto:hello@rachelslist.com.au"&gt;hello@rachelslist.com.au&lt;/a&gt; for the details. &lt;/p&gt; &lt;p&gt;Episode edited by Marker Creative Co &lt;a href= "https://www.markercreative.co"&gt;www.markercreative.co&lt;/a&gt; &lt;/p&gt;</description>

This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about:  Having a business mindset when it comes to freelancing How to mix content work...

Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin

This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: <ul> <li>Where and how she finds her clients</li> <li>Why journalists need to do copywriting and content to make a good living</li> <li>How she secured a long-running column in prestigious newspapers</li> <li>Whether securing retainers works for freelancers</li> <li>How she set up a media training business with fellow journalist Ginger Gorman</li> <li>The systems and processes that work for her</li> </ul> Connect with Sue (and all the many freelance hats she wears) via her website: <a href= "https://www.suewhite.com.au/">https://www.suewhite.com.au/</a> Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a>  Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a>  Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a>  Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:hello@rachelslist.com.au">hello@rachelslist.com.au</a> for the details.  Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a>

<description>&lt;p&gt;This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs.&lt;/p&gt; &lt;p&gt;She talks about:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Where and how she finds her clients&lt;/li&gt; &lt;li&gt;Why journalists need to do copywriting and content to make a good living&lt;/li&gt; &lt;li&gt;How she secured a long-running column in prestigious newspapers&lt;/li&gt; &lt;li&gt;Whether securing retainers works for freelancers&lt;/li&gt; &lt;li&gt;How she set up a media training business with fellow journalist Ginger Gorman&lt;/li&gt; &lt;li&gt;The systems and processes that work for her&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Connect with Sue (and all the many freelance hats she wears) via her website: &lt;a href= "https://www.suewhite.com.au/"&gt;https://www.suewhite.com.au/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Find Rachel &lt;a href= "https://www.rachelsmith.com.au"&gt;www.rachelsmith.com.au&lt;/a&gt; &lt;br /&gt; Find Lynne &lt;a href= "https://www.lynnetestoni.com"&gt;www.lynnetestoni.com&lt;/a&gt; &lt;br /&gt; Rachel's List &lt;a href= "https://www.rachelslist.com.au"&gt;www.rachelslist.com.au&lt;/a&gt; &lt;/p&gt; &lt;p&gt;Thanks (as always) to our sponsors Rounded (&lt;a href= "https://www.rounded.com.au"&gt;www.rounded.com.au&lt;/a&gt;), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: &lt;a href= "mailto:hello@rachelslist.com.au"&gt;hello@rachelslist.com.au&lt;/a&gt; for the details. &lt;/p&gt; &lt;p&gt;Episode edited by Marker Creative Co &lt;a href= "https://www.markercreative.co"&gt;www.markercreative.co&lt;/a&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her...

How to be paid well with Sue White

This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: <ul> <li>Why she loves B2B content work</li> <li>How she came back from burning out</li> <li>Why you need to master three parts of the client-getting process</li> <li>How writers can use LinkedIn better (without posting all the time)</li> <li>How to charge more without freaking out</li> <li>Some clever tech tips that help her be more productive</li> </ul> Connect with Sarah at B2B Content Studio: <a href= "https://b2bcontentstudio.com/">https://b2bcontentstudio.com/</a> or on LinkedIn: <a href= "https://www.linkedin.com/in/sarahgreesonbach/">https://www.linkedin.com/in/sarahgreesonbach/</a> Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a>  Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a>  Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a>  Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:hello@rachelslist.com.au">hello@rachelslist.com.au</a> for the details.  Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a>

<description>&lt;p&gt;This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat!&lt;/p&gt; &lt;p&gt;During our chat we talk about:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Why she loves B2B content work&lt;/li&gt; &lt;li&gt;How she came back from burning out&lt;/li&gt; &lt;li&gt;Why you need to master three parts of the client-getting process&lt;/li&gt; &lt;li&gt;How writers can use LinkedIn better (without posting all the time)&lt;/li&gt; &lt;li&gt;How to charge more without freaking out&lt;/li&gt; &lt;li&gt;Some clever tech tips that help her be more productive&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Connect with Sarah at B2B Content Studio: &lt;a href= "https://b2bcontentstudio.com/"&gt;https://b2bcontentstudio.com/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;or on LinkedIn: &lt;a href= "https://www.linkedin.com/in/sarahgreesonbach/"&gt;https://www.linkedin.com/in/sarahgreesonbach/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Find Rachel &lt;a href= "https://www.rachelsmith.com.au"&gt;www.rachelsmith.com.au&lt;/a&gt; &lt;br /&gt; Find Lynne &lt;a href= "https://www.lynnetestoni.com"&gt;www.lynnetestoni.com&lt;/a&gt; &lt;br /&gt; Rachel's List &lt;a href= "https://www.rachelslist.com.au"&gt;www.rachelslist.com.au&lt;/a&gt; &lt;/p&gt; &lt;p&gt;Thanks (as always) to our sponsors Rounded (&lt;a href= "https://www.rounded.com.au"&gt;www.rounded.com.au&lt;/a&gt;), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: &lt;a href= "mailto:hello@rachelslist.com.au"&gt;hello@rachelslist.com.au&lt;/a&gt; for the details. &lt;/p&gt; &lt;p&gt;Episode edited by Marker Creative Co &lt;a href= "https://www.markercreative.co"&gt;www.markercreative.co&lt;/a&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some...

How to earn more as a freelancer without ruining your life with Sarah Greesonbach

This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: <ul> <li>Her interesting career story, from lawyer to retailer to marketer</li> <li>Why she loves working in rural and regional communities</li> <li>How the power of community keeps small businesses alive</li> <li>How AI can save you hours of time, so you can focus on doing what you love</li> <li>How podcasts can be a powerful marketing tool</li> <li>The tech tools she uses every day</li> </ul> Find Jenn on LinkedIn: <a href= "https://www.linkedin.com/in/jenn-donovan/">https://www.linkedin.com/in/jenn-donovan/</a> Her Small Business Made Simple podcast is here: <a href= "https://podcasts.apple.com/au/podcast/small-business-made-simple-podcast/id1448007188"> https://podcasts.apple.com/au/podcast/small-business-made-simple-podcast/id1448007188</a>  Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a> Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a> Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a> Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:hello@rachelslist.com.au">hello@rachelslist.com.au</a>  for the details.  Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a>

<description>&lt;p&gt;This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers.&lt;/p&gt; &lt;p&gt;In our discussion we cover:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Her interesting career story, from lawyer to retailer to marketer&lt;/li&gt; &lt;li&gt;Why she loves working in rural and regional communities&lt;/li&gt; &lt;li&gt;How the power of community keeps small businesses alive&lt;/li&gt; &lt;li&gt;How AI can save you hours of time, so you can focus on doing what you love&lt;/li&gt; &lt;li&gt;How podcasts can be a powerful marketing tool&lt;/li&gt; &lt;li&gt;The tech tools she uses every day&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Find Jenn on LinkedIn: &lt;a href= "https://www.linkedin.com/in/jenn-donovan/"&gt;https://www.linkedin.com/in/jenn-donovan/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Her Small Business Made Simple podcast is here: &lt;a href= "https://podcasts.apple.com/au/podcast/small-business-made-simple-podcast/id1448007188"&gt; https://podcasts.apple.com/au/podcast/small-business-made-simple-podcast/id1448007188&lt;/a&gt; &lt;/p&gt; &lt;p&gt;Find Rachel &lt;a href= "https://www.rachelsmith.com.au"&gt;www.rachelsmith.com.au&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Find Lynne &lt;a href= "https://www.lynnetestoni.com"&gt;www.lynnetestoni.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Rachel's List &lt;a href= "https://www.rachelslist.com.au"&gt;www.rachelslist.com.au&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Thanks (as always) to our sponsors Rounded (&lt;a href= "https://www.rounded.com.au"&gt;www.rounded.com.au&lt;/a&gt;), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: &lt;a href= "mailto:hello@rachelslist.com.au"&gt;hello@rachelslist.com.au&lt;/a&gt;  for the details. &lt;/p&gt; &lt;p&gt;Episode edited by Marker Creative Co &lt;a href= "https://www.markercreative.co"&gt;www.markercreative.co&lt;/a&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to...

How to use community to grow a freelance business with Jenn Donovan

And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email newsletters for yourself or clients. He talks about: <ul> <li>Moving from editorial work to copywriting</li> <li>Bringing your own voice to your emails</li> <li>How to add personality to emails and why it matters</li> <li>How to get those first 10 words on the page</li> <li>Effective business processes, including onboarding and contracts</li> <li>Why he loves creating courses for writers and copywriters</li> <li>How to use AI to save time and be more efficient</li> </ul> Connect with Steven at <a href= "https://taleist.agency/">taleist.agency</a> and find the special download for our listeners on how to grow your mailing list at <a href= "https://value.taleist.agency/oml/">taleist.agency/byte</a> Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a>  Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a>  Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a> Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:hello@rachelslist.com.au">hello@rachelslist.com.au</a>  for the details. Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a>

<description>&lt;p&gt;And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email newsletters for yourself or clients. He talks about:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Moving from editorial work to copywriting&lt;/li&gt; &lt;li&gt;Bringing your own voice to your emails&lt;/li&gt; &lt;li&gt;How to add personality to emails and why it matters&lt;/li&gt; &lt;li&gt;How to get those first 10 words on the page&lt;/li&gt; &lt;li&gt;Effective business processes, including onboarding and contracts&lt;/li&gt; &lt;li&gt;Why he loves creating courses for writers and copywriters&lt;/li&gt; &lt;li&gt;How to use AI to save time and be more efficient&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Connect with Steven at &lt;a href= "https://taleist.agency/"&gt;taleist.agency&lt;/a&gt; and find the special download for our listeners on how to grow your mailing list at &lt;a href= "https://value.taleist.agency/oml/"&gt;taleist.agency/byte&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Find Rachel &lt;a href= "https://www.rachelsmith.com.au"&gt;www.rachelsmith.com.au&lt;/a&gt; &lt;br /&gt; Find Lynne &lt;a href= "https://www.lynnetestoni.com"&gt;www.lynnetestoni.com&lt;/a&gt; &lt;br /&gt; Rachel's List &lt;a href= "https://www.rachelslist.com.au"&gt;www.rachelslist.com.au&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Thanks (as always) to our sponsors Rounded (&lt;a href= "https://www.rounded.com.au"&gt;www.rounded.com.au&lt;/a&gt;), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: &lt;a href= "mailto:hello@rachelslist.com.au"&gt;hello@rachelslist.com.au&lt;/a&gt;  for the details.&lt;/p&gt; &lt;p&gt;Episode edited by Marker Creative Co &lt;a href= "https://www.markercreative.co"&gt;www.markercreative.co&lt;/a&gt; &lt;/p&gt;</description>

And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on...

Creating personality-driven email newsletters with Steven Lewis

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

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