The Content Byte

In another of our podcast summer series, we revisit a great episode with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability. During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were born. She shares some of the courses she did in the the early days and how they positioned her to build a strong and successful freelance writing business. Helen talks about: The value of investing in professional development and networking How it gave her confidence in the early days of freelancing What the return on investment has been with some of the courses she has done Her experience with continuous learning, sharing insights from her experiences with various courses, conferences, and coaching programs Her favourite courses and what she wouldn't do again Connect with Helen via her website: https://www.hydoralane.com.au/ or via LinkedIn: https://www.linkedin.com/in/helen-dehen/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Our summer series featuring our most popular episodes of 2025 continues this week as Rachel and Lynne discuss essential health habits for freelancers with guest Lucie Robazza. Lucie, a certified health coach and personal trainer, shares practical tips on: • Incorporating simple exercise routines • The importance of protein-rich diets • How to maintain good posture for productivity and long-term health • How good health can make you more efficient - and make more money • Quick and healthy snack ideas The episode covers habit-building techniques, such as micro habits, and emphasises the significance of sunshine and hydration in everyday routines. Perfect for writers who spend long hours at their desks looking to improve both their physical well-being and business performance. Her methods are easy, achievable and shame-free. Download Lucie's free 5-day challenge, https://www.strenxia.com/writer-reset Connect with Lucie via her website: https://www.strenxia.com/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Continuing our summer series of our most popular episodes of the last year, we are sharing a great chat from early 2025 with content strategist and LinkedIn mentor Rebecca Cofrancesco. Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group. During our chat, we talk about: • Why she started freelancing • Her new LinkedIn newsletter and why she started it • How her newsletter has informed (and changed) her LinkedIn strategy • Why she has two newsletters • Her favourite client-finding strategies • How to get out of the feast or famine cycle • Why meeting in person is better than online in terms of building relationships Connect with Beck via her website: https://marketinggoodness.com.au/ Or follow her on LinkedIn: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers make when it comes to strategy Capcut is here: https://www.capcut.com/ Treasa's podcast is called Boss Responses: https://bossresponses.com/ Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/ Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

It's the end of 2025, so Rachel and Lynne take a reflective look back at the year, delving into both the good times and bad. We are both big believers in a little self-reflection, so it makes sense to look back at what was certainly a tumultuous year in the world of freelancing. We share tips and lessons learned, new tools we've explored, and our biggest professional and personal achievements, using prompts from YearCompass. We talk about: The risks we took and decisions we made during the year Lynne's year of 'yes' Rachel's personal writing retreat Lessons we have learned from our guests this year Our favourite episodes of 2025 AI and the changes that it has brought to freelance writers How we have both made freelancing work for us We also wanted to say thanks to our sponsor Rounded, plus The Content Byte team - Claire Chow, Heidi Walkinsaw and our audio editor Joshua Broadbent. Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co