The Content Byte

• Why it is important to be kind to yourself
• How to rewrite these internal narratives
• The importance of self-belief
• Different techniques to foster a healthier mindset

This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt.

During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including:

• The importance of niching down and building expertise

• Leveraging AI tools for efficiency

• Creating and maintaining owned assets like newsletters and podcasts

• Focusing on building real-world relationships and in-person connections

Joe also shares practical tips on maintaining a strategic web presence and the value of handwritten notes and print media to foster real-world connections with people and potential clients.

This week, Rachel and Lynne are chatting with Ashley Cisneros Mejia, a freelance communication strategist and host of the 'Talk Freelance to Me' podcast.

Ashley shares her journey from agency owner to solo freelancer, highlighting the processes and systems she brought into her current business from larger agencies. We also explore:

• The value of community and networking for maintaining creativity and client relationships
• The evolving freelance market
• Integration of AI in business operations
• The importance of human connection and the benefits of collaborating with other creatives
• How to leverage relationships to secure a successful freelance career
• What technology she uses to streamline workflows and enhance productivity

This week, Rachel Smith and Lynne discuss essential health habits for freelancers with guest Lucie Robazza. Lucie, a certified health coach and personal trainer, shares practical tips on:

• Incorporating simple exercise routines
• The importance of protein-rich diets
• How to maintain good posture for productivity and long-term health
• How good health can make you more efficient - and make more money
• Quick and healthy snack ideas

The episode covers habit-building techniques, such as micro habits, and emphasises the significance of sunshine and hydration in everyday routines. Perfect for writers who spend long hours at their desks looking to improve both their physical well-being and business performance. Her methods are easy, achievable and shame-free.

This week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers.

We talk about:

• The concept of the 'trust recession'
• Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation
• Effective community engagement
• Unconventional collaborations
• The importance of one-on-one client interactions, which help freelancers build genuine trust and stand out in a crowded market

The episode also provides an overview of the Ripple Festival, Mia's innovative small business event combining business discussions with live music, comedy, and art.