<description>&lt;p&gt;Part 2 of this special two part episode.&lt;/p&gt;&lt;p&gt;Today I’m joined by the publicity team behind&amp;nbsp;&lt;em&gt;The Ending Writes Itself&lt;/em&gt;—Philippa Cotton&amp;nbsp;and&amp;nbsp;Becky Mansell&amp;nbsp;from&amp;nbsp;HQ—to go behind the scenes of one of the most inventive book campaigns in recent years.&lt;/p&gt;&lt;p&gt;We talk about:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How early publicity gets involved in acquiring a book&lt;/li&gt;&lt;li&gt;Building a campaign around secrecy and intrigue&lt;/li&gt;&lt;li&gt;Managing (and protecting) a major author reveal&lt;/li&gt;&lt;li&gt;The viral buzz, wild guesses, and reader engagement&lt;/li&gt;&lt;li&gt;What worked—and what they’d do differently&lt;/li&gt;&lt;li&gt;The realities of publishing behind the scenes&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Plus—Bloody Scotland, proof drops, influencers, campaign chaos (including that wifi moment), and answers to the authors’ own questions.&lt;/p&gt;&lt;p&gt;If you enjoyed Part 1 with&amp;nbsp;V. E. Schwab&amp;nbsp;and&amp;nbsp;Cat Clarke, this is the perfect companion episode.&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Inside the secret campaign, viral buzz, and bold strategy behind a standout book launch

Part 2 of this special two part episode.Today I’m joined by the publicity team behind&nbsp;The Ending Writes Itself—Philippa Cotton&nbsp;and&nbsp;Becky Mansell&nbsp;from&nbsp;HQ—to go behind the scenes of one of the most inventive book campaigns in recent years.We talk about:<ul><li>How early publicity gets involved in acquiring a book</li><li>Building a campaign around secrecy and intrigue</li><li>Managing (and protecting) a major author reveal</li><li>The viral buzz, wild guesses, and reader engagement</li><li>What worked—and what they’d do differently</li><li>The realities of publishing behind the scenes</li></ul>Plus—Bloody Scotland, proof drops, influencers, campaign chaos (including that wifi moment), and answers to the authors’ own questions.If you enjoyed Part 1 with&nbsp;V. E. Schwab&nbsp;and&nbsp;Cat Clarke, this is the perfect companion episode. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Quick Book Reviews with Philippa Hall

The Ending Writes Itself Campaign with HQ Publicity Team – Part 2

The Ending Writes Itself Campaign with HQ Publicity Team – Part 2

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