The SmallBizChat with Melinda Emerson

In this episode, Melinda Emerson welcomes Carson Wagner to discuss her entrepreneurial journey and the development of confidence in business. Carson shares insights into the services and growth of her company, Lifetime of Love Nannies, and delves into the challenges and lessons she's encountered in franchising. The conversation touches on the criteria, costs, and benefits for franchisees, offering valuable insights for those considering this path. 

In this episode, Melinda Emerson discusses the importance of resolve over resolutions when setting business goals. She emphasizes the need to establish three significant goals for your business and the role of effective sales systems and tracking metrics in achieving them. The conversation includes insights on systematizing business operations and determining the value of services with strategic pricing. Melinda also touches on preparing for business exit strategies, providing guidance on ensuring a smooth transition.

In this episode, Melinda Emerson is joined by Barry Moltz to explore the essentials of buying a business. They delve into the key questions and steps involved in business acquisition, emphasizing the importance of understanding cash flow and valuation. The discussion also highlights the challenges associated with absentee ownership and management. Financial considerations and lending options for business purchases are examined, alongside strategies for finding businesses for sale and taking initial steps toward purchase.

In this episode, Melinda Emerson is joined by Nancy Williams to explore the world of franchising for aspiring business owners. Nancy shares insights from her own franchising journey, addressing common misconceptions and the importance of self-assessment before becoming a franchisee. The discussion covers financial considerations, evaluating the health of franchise systems, and tips for finding and assessing franchise resales. Nancy also highlights the significance of due diligence and common mistakes in franchise buying.

In this episode, Melinda Emerson delves into the art of crafting a high-value offer using the Five P's framework. She begins with an overview of the framework, which includes Problem, Promise, Process, Proof, and Price. Each component is explored in detail, providing insights on how to effectively address customer pain points, deliver on promises, outline processes, present proof, and determine pricing strategies.