Behind the Influence

In this mashup episode, we highlight top digital influencers, Jake Paul, Gabbie Hanna, and Macy Kate, who have all successfully made the transition from YouTube to mainstream music. These influencers used the platforms they built online to help launch their careers as artists. While each has a very different story, they all share similar qualities. Jake and Macy talk about moving to LA to get their careers started, Jake and Gabbie talk about the hate they received from decisions in their past, and they share stories of their transitions from the digital world into music.

Throughout the season, we have had the pleasure of interviewing some incredible trailblazers. We decided to do a mash up of three business founders who started companies that changed the game. Jack Conte, Reed Duchscher, and Ian Hecox are from very different worlds, yet they are all connected by their bravery to innovate. All three have founded very unique brands that have shaped today's world. On this episode, we explore what it takes to launch a brand with major influence in any industry.

Andy Dinh, the founder of TSM, is a pioneer in the world of competitive gaming. If you aren't already familiar, Team SoloMid (TSM) is a professional esports organization that has shaped the industry. On this episode, Andy talks about what it was like starting TSM, the challenges that came with building it, the evolution of the world of Esports, and who he is as a gamer versus as a founder. Andy was very candid about mistakes he made along the way, and how they led him to the success that he has now.

Aton Ben-Horin is the Global Vice President of A&R for Warner Music Group, and is a gatekeeper to a mega-industry of influence. He's also happens to be the sweetest guy ever. On this epsiode, Aton gives us a glimpse into his world, where he filters through 100's of music submissions from aspiring hopefuls every day. Aton talks about what it takes to make it in the music industry, the importance of hustling, and how he got to where he is today. Aton shares why hard work, talent, networking, and above all else, a love of music can set an artist apart.

Meet Jack Conte: talented artist and founder of Patreon. He's the man who's work has allowed countless influencers to monetize off their creations. Jack sat down with us to talk about why and how he started the platform that changed the game for so many people. We discuss why monetizing is so hard, and how important it is for creators to be able to focus on the art rather than how they are going to survive. You'll also hear about Jack's own musical background and process as a creator. Aspiring artists, don't miss this one!