The Business of Podcasting Podcast

Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions… and second-guess if your show is worth all the effort?

If you answered yes, then now is the perfect opportunity for you to ask this crucial question:  

Should I continue, pivot, or stop my podcast?  

There’s no one-size-fits-all approach to this dilemma, so we dedicated an entire episode to help you determine what’s right for your podcast. 

Today, we talk about the importance of regularly evaluating your podcast even when it’s doing well, and which metrics to keep track of. 

Plus, we guide you through the steps you need to take after making a decision based on your assessment. 

Is your podcast still worth the effort? Tune in to find out.

Episode Highlights:

1. Welcome to The Business of Podcasting! [00:00]
2. The question ALL podcasters need to regularly ask [01:58]
3. Why podcasters avoid asking whether they should stop, pivot, or continue [05:47]
4. Why Charley and Grant decided to stop their first podcasts [08:36]
5. Different ways to pivot a podcast [13:02]
6. When to attempt another pivot after doing one [18:06]
7. Should you delete your podcast after deciding to stop? [21:10]
8. Metrics to track to see if you should continue your podcast [25:08]
9. How to know what type of pivot fits your podcast [28:53]
10. How to know if you should stop your podcast [34:34]
11. Biggest takeaways from the episode [37:55]

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

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We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year.

But in most cases, it isn’t their commitment that’s causing this problem.

The main reason this happens is that they never find the right balance between growth and conversions. 

Focus too much on views and downloads and you’ll end up pulling the plug for lack of ROI. But sell too hard to your audience and they’ll eventually stop consuming your content.

To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week’s episode!

We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps. 

If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode.

Episode Highlights:

1. Welcome to The Business of Podcasting! [00:00]
2. Differentiating podcast growth vs conversion [01:55]
3. Commons reasons for growth and conversion imbalance [06:16]
4. Why podcasters give up before seeing returns [10:09]
5. A podcast with the right balance between growth and conversion [13:16]
6. Why generating revenue from sponsorships is extremely difficult [16:26]
7. How to achieve the perfect balance between growth and conversion [18:57]
8. Making your offer less about you and more about your audience [23:53]
9. Are you pitching too hard in your podcast? [27:24]
10. The risks of growth and conversion imbalance [29:57]
11. Actionable steps for improving your growth and conversion balance [32:20]

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

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Here’s a hard, but necessary pill podcasters must swallow: 

Putting in maximum effort towards your podcast doesn’t automatically equate to reaping the desired results.

Especially if you’re executing tactics or activities against the wrong strategy.

Frankly, you can be rubbish at tactics but still have a successful podcast—if you’ve got your strategy down pat. 

But of course, you’ll get much better results if both are aligned. 

And that’s exactly what we’ll dive into in today’s episode. We teach you the difference between strategies and tactics, how to know if you’ve been executing the wrong strategy, and how to find the right strategy for your podcast.

Want to make sure all your hard work translates to results?

Press play now.

Episode Highlights:

1. Welcome to the Business of Podcasting! [00:00]
2. The difference between strategy and tactics [01:53]
3. Why so many podcasts are strategically misaligned [04:33]
4. Example of a strategically AND tactically great podcast [09:23]
5. Common strategic mistake #1: Focusing on vanity metrics [15:48]
6. Common strategic mistake #2: Not matching content with goals [19:36]
7. Tactical gaps most podcasters leave unfilled [23:39]
8. How to self-audit your podcast [28:15]
9. Essential advice for anyone starting a podcast [36:04] 

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

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One of the most heated topics in the podcasting community is audio-only vs. video podcasts.

This 2022, this should no longer be up for debate! 

In the past year, we’ve seen people shift from listening to podcasts during their commute to watching videos at home. With this trend set to continue to accelerate, there’s no reason why you shouldn’t make the jump to video.

Still not convinced?

Let us explain why video podcasting will surpass audio in 2022 and how you can use videos to leverage your podcast growth. We’ll also go over some tips on how to start or shift to video podcasting.

If your audio podcast is experiencing stagnant growth or you’re thinking of starting a podcast, then this episode is a must-watch for you. 

Episode Highlights:

1. What is video podcasting? [01:37] 
2. The drivers behind the video podcasting boom [04:09] 
3. Why are some podcasters resistant to video? [05:33] 
4. How podcast consumption has shifted [07:14] 
5. How video podcasting doubles results for only 20% more effort [11:08]
6. The power of short videos for growing your podcast [13:40] 
7. Why audio-only podcasts may soon become a thing of the past [18:36] 
8. Are there risks in switching to video podcasting? [20:02]
9. Using video to attract AND nurture leads [24:22]
10. How video decreases companies' costs on social media [26:11]
11. Is it even worth starting an audio-only podcast in 2022? [28:38] 
12. Tips for video podcast beginners [30:02] 
13. 7 biggest video podcasting mistakes to avoid [32:24] 
14. Top strategies for boosting video podcast growth [35:39] 

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

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