The Better Video Podcast

The corona virus crisis has had, and will continue to have, a huge effect on businesses. There is still plenty of uncertainty and hardship to come. Now that politicians are starting to talk about restarting things, we need to start thinking about the content that we should be sharing. Will there be a bounce back to match the significant contraction - as there was after the 1919 flu epidemic or are we in for something rather more protracted? Whatever comes next we will beed to take a moment to reassess our approach to the content that we share. In this Podcast, Nick is joined once again by content marketing strategist Chris Le'cand Harwood to discuss the framework that communicators, marketers and recruiters can use to make this reassessment. This is a follow on from the episode on what 'Brands being Broadcasters' means.  They also discuss: The Impact of COVID on brands Time to reset: how should brands think about the content that they produce. Chris and Nick's Coming Through Corona framework: 1. Think audience first / define goals 2. Align audience needs with your brand proposition/values 3. Define value / Create T R U E content 4. Start small and iterate to scale 5. Amplify If you find this interesting, please take a moment to like and subscribe. Get in touch with any questions: Nick's LinkedIn About Chris I’m a son of an ad man. I was brought up in agency life. It sparked my passion for marketing and I've built my career on it. I have been in the agency world for over 18 years and loved working with clients in the education, employer and consumer marketing worlds. Having cut my teeth in campus marketing, resourcing, research and integrated marketing management I have spent nearly a decade in social media and content marketing. I was one of the first social media specialists in the employer and education marketing agency sector. I've built a service offering, restructured social media teams and helped a wide range of organisations. I am now a marketing consultant helping organisations with the social media and content marketing strategies. The Employer Content Marketing Pod Chris' Website About Casual Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go. Please get in touch - we'd love to talk to you.  The New Fire: Harness the Power of Video for Your Business Check out the book here: https://www.amazon.co.uk/dp/1912009048

Nick is joined by artist, speaker, executive coach and thinker Louis Parsons. Their conversation covers a number of different areas on the theme of creativity and art in business.  This might seem like a bit of departure from our usual discussion topics but we wanted to share some of Louis' thoughts on a number of areas that you might find interesting. Including: The value of painting and creativity in generating alignment around shared goals. The value of creativity in finding meaning. The fact that if you are able to worry you are able to create. Is it time for a new renaissance?! How and why you are a natural born creator. Mentioned in the conversation: Have a look at Louis' website to see his work and to sign up for a free SoulScaping workshop course. About Louis Louis Parsons works with high-level executives to unleash the creative energy within them and their company. Essentially, he helps leaders to see and grasp their own future. His extraordinary ability to evoke the best in a leader and their organization makes Louis and his work sought after worldwide. Louis’s VisionScape work has been commissioned by corporations such as BMW and Visa, as well as successful private entrepreneurs. Louis is the founder of and lead instructor at VisionScape Academy, which trains and accredits facilitators of VisionScape workshops. These workshops enable leaders to tangibly experience their inner creativity whilst painting a vision of the future. In addition to being a master painter, Louis is a professional Insights Coach. This helps him work closely with people to explore and capture the essence of what is most important about their vision, goals, and creative potential. Louis is an articulate speaker on themes of creativity, engagement and fulfilment at work. He has worked with leadership teams at Visa, Mars, Bank Of America, eBay, Hilton, Glaxo Smith Kline and Microsoft. He also is Artist in Residence for The Four Seasons, Kuda Huraa. As both an artist and a thinker, Louis is fascinated by what the future holds for organizations, especially the convergence between the seemingly separate disciplines of art and commerce. He is currently a think tank scholar for the Center Of Integral Wisdom, writing on the subject of a New Renaissance. Get in touch with any questions: Nick's LinkedIn About Casual Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go. Please get in touch - we'd love to talk to you.  The New Fire: Harness the Power of Video for Your Business Check out the book here: https://www.amazon.co.uk/dp/1912009048

Promoting and displaying some of the world's most high-tech materials available makes for some really interesting video production.  In this wide ranging conversation, Nick talks to Avery Dennison Intelligent Labels',  Global Marketing and Communications Director, Hannah Bernard about how she gets the most from her communications. They discuss the role of video, how Avery Dennison's futuristic products allow for stunning levels of content personalisation and some of her secrets to producing effective content which does exactly what she needs it to. Also, the importance of running to time, keeping your eye on the objective and how the Corona Crisis will change content production, within our area and in the industry more broadly. Hannah's LinkedIn Get in touch with any questions: Nick's LinkedIn About Casual Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go. Please get in touch - we'd love to talk to you.  The New Fire: Harness the Power of Video for Your Business Check out the book here: https://www.amazon.co.uk/dp/1912009048

Nick is joined by content marketing strategist Chris Le'cand Harwood to discuss what the idea of brands becoming broadcasters means. How should marketers change their approach to the content they produce. They discuss the importance of treating your content like an additional product that your business produces and how taking a long term, iterative view is the key to success. They also explain YouTube's Hero, Hub Hygiene/Help content model and who has been doing it really well. Volvo Trucks YouTube GoDaddy YouTube GoldmanSachs: Talks at GS Get in touch with any questions: Nick's LinkedIn About Chris I’m a son of an ad man. I was brought up in agency life. It sparked my passion for marketing and I've built my career on it. I have been in the agency world for over 18 years and loved working with clients in the education, employer and consumer marketing worlds. Having cut my teeth in campus marketing, resourcing, research and integrated marketing management I have spent nearly a decade in social media and content marketing. I was one of the first social media specialists in the employer and education marketing agency sector. I've built a service offering, restructured social media teams and helped a wide range of organisations. I am now a marketing consultant helping organisations with the social media and content marketing strategies. The Employer Content Marketing Pod Chris' Website About Casual Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go. Please get in touch - we'd love to talk to you.  The New Fire: Harness the Power of Video for Your Business Check out the book here: https://www.amazon.co.uk/dp/1912009048

Casual's Films' Say it in Sixty commissioning platform makes it easier to access high quality, fast turn around video than ever before. By reducing the amount of complexity in the production process it allows Casual Films to deliver video at a budget level that we haven't been able to service before. This is not a template service - you get a crafted film from one of our professional editors. In this Pod, Casual Films Co-Founder Nick Francis talks to company COO Adam Ruddick about where the idea for the platform came from and how it works. This is a great introduction to anyone thinking about using Say it in Sixty to get their content made. Say it in Sixty website Get in touch with any questions: Nick's LinkedIn Adam's LinkedIn About Casual Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go. Please get in touch - we'd love to talk to you.  The New Fire: Harness the Power of Video for Your Business Check out the book here: UK: https://www.amazon.co.uk/dp/1912009048 // US: https://www.amazon.com/New-Fire-Harness-Power-Business/dp/1912009048