Mother-son duo Robin and Kellen Kanzius of Fred's Urban Farm in San Diego California share their journey of journey of growing a successful microgreens operation in Southern California. They talk about the challenges & rewards of growing outdoors, working with family, and diversifying revenue streams. They also drill down on the importance of consistency, honesty, and community engagement in running a successful farm stand that accounts for a significant slice of the farm's income. Learn more about Fred's Urban Farm here. Get time and labor-saving farm tools and microgreen seeds at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Carrot Cashflow Podcast In Search of Soil Check out Diego's book Sell Everything You Grow on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses