<p>At the award-winning <a href="https://www.ljmu.ac.uk/business/centre-for-entrepreneurship" rel="ugc" target="_blank">Centre for Entrepreneurship</a>, we support <a href="https://www.ljmu.ac.uk/business/centre-for-entrepreneurship">Liverpool John Moores University</a> students &amp; graduates to develop their ideas into viable start-up businesses, whether is a freelance consultancy, tech start-up or business set up alongside your studies.</p> <p>One of the biggest challenges when first starting up is knowing who your ideal customer or audience is going to be. Its a vital piece of having a thriving business that takes time &amp; effort. This month's episode aims to help you break down some simple, practical steps to have a tribe of loyal fans.</p> <p><a href="https://www.instagram.com/p.i.n.h.e.a.d/">Amy Collins</a> had already started her enamel pin badge creative indie business, <a href="https://pinheaduk.com/">Pinhead</a>, as a side hustle before embarking on a Marketing Degree.&nbsp;With well over 11,000 followers her Instagram she certainly knows how to build a tribe.</p> <p><strong>You can follow Amy via</strong></p> <p>Instagram <a href="https://www.instagram.com/p.i.n.h.e.a.d/">@p.i.n.h.e.a.d</a></p> <p><a href="https://pinheaduk.com/">https://pinheaduk.com</a></p> <p>She kindly offered to be interviewed by <a href="https://www.linkedin.com/in/opentocreate-annabsexton/" rel="ugc" target="_blank">Anna B. Sexton, Enterprise Training Manager</a> in a makeshift, impromptu recording studio in our offices at Aldham Robarts Library 4th Septemeber 2019.</p> <p><br></p> <p><em><strong>The two events mentioned at the start of the episode are;</strong></em></p> <p><strong>9th October 2019&nbsp;</strong></p> <p>NatWest Pre Accelerator 1/2 day workshop followed by exclusive access to the NatWest digital e-learning platform</p> <p><a href="http://bit.ly/NatwestLJMU091019">http://bit.ly/NatwestLJMU091019</a></p> <p><strong>22nd October 2019</strong></p> <p>Digital Skills training with The Extraordinary Club hosted by Bruntwood&nbsp;</p> <p><a href="http://bit.ly/DigitalSkillsLJMU221019">http://bit.ly/DigitalSkillsLJMU221019</a></p> <p><br></p> <p><br></p>