Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space.&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;📰 &lt;/strong&gt;&lt;a href="https://todayindigital.com/newsletter" rel="nofollow"&gt;&lt;strong&gt;Get our free daily newsletter&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌍 Follow us on &lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt; or &lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📈 &lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;: Reach Thousands of Marketing Decision-Makers&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get these exclusive benefits when you upgrade:&lt;/p&gt;&lt;p&gt;✅ Listen ad-free&lt;/p&gt;&lt;p&gt;✅ Back catalog of 20+ marketing science interviews&lt;/p&gt;&lt;p&gt;✅ Get the show earlier than the free version&lt;/p&gt;&lt;p&gt;✅ Member-only monthly livestreams with Tod&lt;/p&gt;&lt;p&gt;And a lot more! Check it out: &lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt;todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Premium tools: &lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt;Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; • &lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt;Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🆘 Need help with your social media? Check us out: &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌟 &lt;a href="https://todayindigital.com/rateus" rel="nofollow"&gt;Rate and Review Us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🤝 &lt;a href="https://todayindigital.com/slack" rel="nofollow"&gt;Our Slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UPGRADE YOUR SKILLS&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/begin" rel="nofollow"&gt;Google Ads for Beginners&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/ga" rel="nofollow"&gt;Inside Google Ads: Advanced&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow"&gt;Foxwell Slack Group&lt;/a&gt; and &lt;a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"&gt;Courses&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/" rel="nofollow"&gt;Today in Digital Marketing&lt;/a&gt; is hosted by &lt;a href="http://todmaffin.com/" rel="nofollow"&gt;Tod Maffin&lt;/a&gt; and produced by &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt; on the traditional territories of the &lt;a href="https://www.snuneymuxw.ca/" rel="nofollow"&gt;Snuneymuxw First Nation&lt;/a&gt; on &lt;a href="https://vancouverisland.travel/" rel="nofollow"&gt;Vancouver Island&lt;/a&gt;, Canada. Associate producer: Steph Gunn.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Some links in these show notes may provide affiliate revenue to us.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space.

Privacy & Opt-Out: https://redcircle.com/privacy

Predictions: How the Social Media Platforms Will Perform in 2025

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.If you want to check their platform out while you&#39;re listening, just go to <a href="https://popularpays.com/podcast" rel="nofollow">PopularPays.com/podcast</a>.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.&lt;/p&gt;&lt;p&gt;If you want to check their platform out while you&amp;#39;re listening, just go to &lt;a href="https://popularpays.com/podcast" rel="nofollow"&gt;PopularPays.com/podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;📰 &lt;/strong&gt;&lt;a href="https://todayindigital.com/newsletter" rel="nofollow"&gt;&lt;strong&gt;Get our free daily newsletter&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌍 Follow us on &lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt; or &lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📈 &lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;: Reach Thousands of Marketing Decision-Makers&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get these exclusive benefits when you upgrade:&lt;/p&gt;&lt;p&gt;✅ Listen ad-free&lt;/p&gt;&lt;p&gt;✅ Back catalog of 20+ marketing science interviews&lt;/p&gt;&lt;p&gt;✅ Get the show earlier than the free version&lt;/p&gt;&lt;p&gt;✅ Member-only monthly livestreams with Tod&lt;/p&gt;&lt;p&gt;And a lot more! Check it out: &lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt;todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Premium tools: &lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt;Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; • &lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt;Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🆘 Need help with your social media? Check us out: &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌟 &lt;a href="https://todayindigital.com/rateus" rel="nofollow"&gt;Rate and Review Us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🤝 &lt;a href="https://todayindigital.com/slack" rel="nofollow"&gt;Our Slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UPGRADE YOUR SKILLS&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/begin" rel="nofollow"&gt;Google Ads for Beginners&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/ga" rel="nofollow"&gt;Inside Google Ads: Advanced&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow"&gt;Foxwell Slack Group&lt;/a&gt; and &lt;a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"&gt;Courses&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/" rel="nofollow"&gt;Today in Digital Marketing&lt;/a&gt; is hosted by &lt;a href="http://todmaffin.com/" rel="nofollow"&gt;Tod Maffin&lt;/a&gt; and produced by &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt; on the traditional territories of the &lt;a href="https://www.snuneymuxw.ca/" rel="nofollow"&gt;Snuneymuxw First Nation&lt;/a&gt; on &lt;a href="https://vancouverisland.travel/" rel="nofollow"&gt;Vancouver Island&lt;/a&gt;, Canada. Associate producer: Steph Gunn.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Some links in these show notes may provide affiliate revenue to us.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.

Privacy & Opt-Out: https://redcircle.com/privacy

How Popular Pays' SafeCollab Tool Protects Brands

A wrap-up of the most important developments in the world of digital marketing over the past five days.✅ <a href="https://b.link/newformat" rel="nofollow">Take the survey</a>.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;A wrap-up of the most important developments in the world of digital marketing over the past five days.&lt;/p&gt;&lt;p&gt;✅ &lt;a href="https://b.link/newformat" rel="nofollow"&gt;&lt;strong&gt;Take the survey&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;📰 &lt;/strong&gt;&lt;a href="https://todayindigital.com/newsletter" rel="nofollow"&gt;&lt;strong&gt;Get our free daily newsletter&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌍 Follow us on &lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt; or &lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📈 &lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;: Reach Thousands of Marketing Decision-Makers&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get these exclusive benefits when you upgrade:&lt;/p&gt;&lt;p&gt;✅ Listen ad-free&lt;/p&gt;&lt;p&gt;✅ Back catalog of 20+ marketing science interviews&lt;/p&gt;&lt;p&gt;✅ Get the show earlier than the free version&lt;/p&gt;&lt;p&gt;✅ Member-only monthly livestreams with Tod&lt;/p&gt;&lt;p&gt;And a lot more! Check it out: &lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt;todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Premium tools: &lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt;Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; • &lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt;Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🆘 Need help with your social media? Check us out: &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌟 &lt;a href="https://todayindigital.com/rateus" rel="nofollow"&gt;Rate and Review Us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🤝 &lt;a href="https://todayindigital.com/slack" rel="nofollow"&gt;Our Slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UPGRADE YOUR SKILLS&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/begin" rel="nofollow"&gt;Google Ads for Beginners&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/ga" rel="nofollow"&gt;Inside Google Ads: Advanced&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow"&gt;Foxwell Slack Group&lt;/a&gt; and &lt;a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"&gt;Courses&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/" rel="nofollow"&gt;Today in Digital Marketing&lt;/a&gt; is hosted by &lt;a href="http://todmaffin.com/" rel="nofollow"&gt;Tod Maffin&lt;/a&gt; and produced by &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt; on the traditional territories of the &lt;a href="https://www.snuneymuxw.ca/" rel="nofollow"&gt;Snuneymuxw First Nation&lt;/a&gt; on &lt;a href="https://vancouverisland.travel/" rel="nofollow"&gt;Vancouver Island&lt;/a&gt;, Canada. Associate producer: Steph Gunn.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Some links in these show notes may provide affiliate revenue to us.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

A wrap-up of the most important developments in the world of digital marketing over the past five days.

Privacy & Opt-Out: https://redcircle.com/privacy

Are Electronic Lollipops the Next Ad Format?

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:<ul><li>The new message asset allows WhatsApp messaging directly from ads.</li><li>Google engaged audiences are automatically created for remarketing.</li><li>Performance Max now offers asset group level reporting.</li><li>Call ads are being discontinued, affecting service providers.</li><li>Responsive search ads will replace call ads in the future.</li></ul> What do you think of our new schedule and Friday show format?❗<a href="https://b.link/newformat" rel="nofollow">Take our survey</a>.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The new message asset allows WhatsApp messaging directly from ads.&lt;/li&gt;&lt;li&gt;Google engaged audiences are automatically created for remarketing.&lt;/li&gt;&lt;li&gt;Performance Max now offers asset group level reporting.&lt;/li&gt;&lt;li&gt;Call ads are being discontinued, affecting service providers.&lt;/li&gt;&lt;li&gt;Responsive search ads will replace call ads in the future.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;What do you think of our new schedule and Friday show format?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;❗&lt;/strong&gt;&lt;a href="https://b.link/newformat" rel="nofollow"&gt;&lt;strong&gt;Take our survey&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;📰 &lt;/strong&gt;&lt;a href="https://todayindigital.com/newsletter" rel="nofollow"&gt;&lt;strong&gt;Get our free daily newsletter&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌍 Follow us on &lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt; or &lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📈 &lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;: Reach Thousands of Marketing Decision-Makers&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get these exclusive benefits when you upgrade:&lt;/p&gt;&lt;p&gt;✅ Listen ad-free&lt;/p&gt;&lt;p&gt;✅ Back catalog of 20+ marketing science interviews&lt;/p&gt;&lt;p&gt;✅ Get the show earlier than the free version&lt;/p&gt;&lt;p&gt;✅ Member-only monthly livestreams with Tod&lt;/p&gt;&lt;p&gt;And a lot more! Check it out: &lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt;todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Premium tools: &lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt;Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; • &lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt;Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🆘 Need help with your social media? Check us out: &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌟 &lt;a href="https://todayindigital.com/rateus" rel="nofollow"&gt;Rate and Review Us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🤝 &lt;a href="https://todayindigital.com/slack" rel="nofollow"&gt;Our Slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UPGRADE YOUR SKILLS&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/begin" rel="nofollow"&gt;Google Ads for Beginners&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/ga" rel="nofollow"&gt;Inside Google Ads: Advanced&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow"&gt;Foxwell Slack Group&lt;/a&gt; and &lt;a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"&gt;Courses&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/" rel="nofollow"&gt;Today in Digital Marketing&lt;/a&gt; is hosted by &lt;a href="http://todmaffin.com/" rel="nofollow"&gt;Tod Maffin&lt;/a&gt; and produced by &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt; on the traditional territories of the &lt;a href="https://www.snuneymuxw.ca/" rel="nofollow"&gt;Snuneymuxw First Nation&lt;/a&gt; on &lt;a href="https://vancouverisland.travel/" rel="nofollow"&gt;Vancouver Island&lt;/a&gt;, Canada. Associate producer: Steph Gunn.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Some links in these show notes may provide affiliate revenue to us.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads

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Google Ads: Everything That's Happened This Month

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn&#39;t mathing. Why is Google adding outbound links to YOUR WEB SITE&#39;S CONTENT?! And if you don&#39;t know what the Castlecore and Pickle Fix trends are, it&#39;s time you get with it, Boomer!❗<a href="https://b.link/newformat" rel="nofollow">Take our survey</a>.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn&amp;#39;t mathing. Why is Google adding outbound links to YOUR WEB SITE&amp;#39;S CONTENT?! And if you don&amp;#39;t know what the Castlecore and Pickle Fix trends are, it&amp;#39;s time you get with it, Boomer!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;❗&lt;/strong&gt;&lt;a href="https://b.link/newformat" rel="nofollow"&gt;&lt;strong&gt;Take our survey&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;📰 &lt;/strong&gt;&lt;a href="https://todayindigital.com/newsletter" rel="nofollow"&gt;&lt;strong&gt;Get our free daily newsletter&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌍 Follow us on &lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt; or &lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📈 &lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;: Reach Thousands of Marketing Decision-Makers&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get these exclusive benefits when you upgrade:&lt;/p&gt;&lt;p&gt;✅ Listen ad-free&lt;/p&gt;&lt;p&gt;✅ Back catalog of 20+ marketing science interviews&lt;/p&gt;&lt;p&gt;✅ Get the show earlier than the free version&lt;/p&gt;&lt;p&gt;✅ Member-only monthly livestreams with Tod&lt;/p&gt;&lt;p&gt;And a lot more! Check it out: &lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt;todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Premium tools: &lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt;Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; • &lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt;Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🆘 Need help with your social media? Check us out: &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌟 &lt;a href="https://todayindigital.com/rateus" rel="nofollow"&gt;Rate and Review Us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🤝 &lt;a href="https://todayindigital.com/slack" rel="nofollow"&gt;Our Slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UPGRADE YOUR SKILLS&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/begin" rel="nofollow"&gt;Google Ads for Beginners&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/ga" rel="nofollow"&gt;Inside Google Ads: Advanced&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow"&gt;Foxwell Slack Group&lt;/a&gt; and &lt;a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"&gt;Courses&lt;/a&gt;&lt;/p&gt;&lt;p&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/" rel="nofollow"&gt;Today in Digital Marketing&lt;/a&gt; is hosted by &lt;a href="http://todmaffin.com/" rel="nofollow"&gt;Tod Maffin&lt;/a&gt; and produced by &lt;a href="https://engageq.com/" rel="nofollow"&gt;engageQ digital&lt;/a&gt; on the traditional territories of the &lt;a href="https://www.snuneymuxw.ca/" rel="nofollow"&gt;Snuneymuxw First Nation&lt;/a&gt; on &lt;a href="https://vancouverisland.travel/" rel="nofollow"&gt;Vancouver Island&lt;/a&gt;, Canada. Associate producer: Steph Gunn.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Some links in these show notes may provide affiliate revenue to us.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!

Privacy & Opt-Out: https://redcircle.com/privacy

What Does Marketing Without TikTok Look Like?

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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