Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today&#39;s special episode. 📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow"> Get our free daily newsletter</a>📈<a href="https://todayindigital.com/ads/" rel="nofollow"> Advertising</a>: Reach Thousands of Marketing Decision-Makers🌍 Follow us on<a href="https://todayindigital.com/socialmedia" rel="nofollow"> social media</a> or<a href="https://todayindigital.com/contact" rel="nofollow"> contact us</a> <a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:<a href="http://todayindigital.com/premium" rel="nofollow"> todayindigital.com/premium</a> ✨ Already Premium?<a href="https://todayindigital.com/updatecc" rel="nofollow"> Update Credit Card</a> •<a href="https://todayindigital.com/cancel" rel="nofollow"> Cancel</a> MORE🆘 Need help with your social media? Check us out:<a href="https://engageq.com/" rel="nofollow"> engageQ digital</a>📞 Need marketing advice?<a href="https://www.speakpipe.com/tidm" rel="nofollow"> Leave us a voicemail</a> and we’ll get an expert to help you free!🤝<a href="https://todayindigital.com/slack" rel="nofollow"> Our Slack</a>⭐<a href="https://todayindigital.com/rateus" rel="nofollow"> Review</a> us UPGRADE YOUR SKILLS<a href="https://learn.jyll.ca/?ref=9fecd9" rel="nofollow">Inside Google Ads</a> with Jyll Saskin Gales<a href="https://b.link/gabeginners" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and<a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"> Courses</a>Some links in these show notes may provide affiliate revenue to us. <a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by<a href="http://todmaffin.com/" rel="nofollow"> Tod Maffin</a> and produced by<a href="https://engageq.com/" rel="nofollow"> engageQ digital</a> on the traditional territories of the<a href="https://www.snuneymuxw.ca/" rel="nofollow"> Snuneymuxw First Nation</a> on<a href="https://vancouverisland.travel/" rel="nofollow"> Vancouver Island</a>, Canada. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today&amp;#39;s special episode.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📰&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt; Get our free daily newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📈&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt; Advertising&lt;/a&gt;: Reach Thousands of Marketing Decision-Makers&lt;/p&gt;&lt;p&gt;🌍 Follow us on&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt; social media&lt;/a&gt; or&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt; contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Get these exclusive benefits when you upgrade:&lt;/p&gt;&lt;p&gt;✅ Listen ad-free&lt;/p&gt;&lt;p&gt;✅ Back catalog of 20+ marketing science interviews&lt;/p&gt;&lt;p&gt;✅ Get the show earlier than the free version&lt;/p&gt;&lt;p&gt;✅ “Skip to story” audio chapters&lt;/p&gt;&lt;p&gt;✅ Member-only monthly livestreams with Tod&lt;/p&gt;&lt;p&gt;And a lot more! Check it out:&lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt; todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Already Premium?&lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt; Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; •&lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt; Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🆘 Need help with your social media? Check us out:&lt;a href="https://engageq.com/" rel="nofollow"&gt; engageQ digital&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📞 Need marketing advice?&lt;a href="https://www.speakpipe.com/tidm" rel="nofollow"&gt; Leave us a voicemail&lt;/a&gt; and we’ll get an expert to help you free!&lt;/p&gt;&lt;p&gt;🤝&lt;a href="https://todayindigital.com/slack" rel="nofollow"&gt; Our Slack&lt;/a&gt;&lt;/p&gt;&lt;p&gt;⭐&lt;a href="https://todayindigital.com/rateus" rel="nofollow"&gt; Review&lt;/a&gt; us&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UPGRADE YOUR SKILLS&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://learn.jyll.ca/?ref=9fecd9" rel="nofollow"&gt;Inside Google Ads&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://b.link/gabeginners" rel="nofollow"&gt;Google Ads for Beginners&lt;/a&gt; with Jyll Saskin Gales&lt;/p&gt;&lt;p&gt;&lt;a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow"&gt;Foxwell Slack Group&lt;/a&gt; and&lt;a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"&gt; Courses&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Some links in these show notes may provide affiliate revenue to us.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/" rel="nofollow"&gt;Today in Digital Marketing&lt;/a&gt; is hosted by&lt;a href="http://todmaffin.com/" rel="nofollow"&gt; Tod Maffin&lt;/a&gt; and produced by&lt;a href="https://engageq.com/" rel="nofollow"&gt; engageQ digital&lt;/a&gt; on the traditional territories of the&lt;a href="https://www.snuneymuxw.ca/" rel="nofollow"&gt; Snuneymuxw First Nation&lt;/a&gt; on&lt;a href="https://vancouverisland.travel/" rel="nofollow"&gt; Vancouver Island&lt;/a&gt;, Canada.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.

Privacy & Opt-Out: https://redcircle.com/privacy

Two Steps Forward, No Steps Back. Ever.

Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.Tod interviews Dr. Nelson Amaral who conducted <a href="https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2328585?utm_campaign=tuning-in-the-right-frequency&utm_medium=newsletter&utm_source=todayindigital.beehiiv.com" rel="nofollow">a study</a> on the topic.The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers. 📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow"> </a><a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow">Get our free daily newsletter</a>📈<a href="https://todayindigital.com/ads/" rel="nofollow"> </a><a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers🌍 Follow us on<a href="https://todayindigital.com/socialmedia" rel="nofollow"> </a><a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or<a href="https://todayindigital.com/contact" rel="nofollow"> </a><a href="https://todayindigital.com/contact" rel="nofollow">contact us</a> <a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:<a href="http://todayindigital.com/premium" rel="nofollow"> </a><a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a> ✨ Already Premium?<a href="https://todayindigital.com/updatecc" rel="nofollow"> </a><a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> •<a href="https://todayindigital.com/cancel" rel="nofollow"> </a><a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a> MORE🆘 Need help with your social media? Check us out:<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a>📞 Need marketing advice?<a href="https://www.speakpipe.com/tidm" rel="nofollow"> </a><a href="https://www.speakpipe.com/tidm" rel="nofollow">Leave us a voicemail</a> and we’ll get an expert to help you free!🤝<a href="https://todayindigital.com/slack" rel="nofollow"> </a><a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>⭐<a href="https://todayindigital.com/rateus" rel="nofollow"> </a><a href="https://todayindigital.com/rateus" rel="nofollow">Review</a> us UPGRADE YOUR SKILLS<a href="https://learn.jyll.ca/?ref=9fecd9" rel="nofollow">Inside Google Ads</a> with Jyll Saskin Gales<a href="https://b.link/gabeginners" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and<a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"> </a><a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>Some links in these show notes may provide affiliate revenue to us. <a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by<a href="http://todmaffin.com/" rel="nofollow"> </a><a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the<a href="https://www.snuneymuxw.ca/" rel="nofollow"> </a><a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on<a href="https://vancouverisland.travel/" rel="nofollow"> </a><a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.&lt;/p&gt;&lt;p&gt;Tod interviews Dr. Nelson Amaral who conducted &lt;a href="https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2328585?utm_campaign=tuning-in-the-right-frequency&amp;utm_medium=newsletter&amp;utm_source=todayindigital.beehiiv.com" rel="nofollow"&gt;a study&lt;/a&gt; on the topic.&lt;/p&gt;&lt;p&gt;The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.&lt;/p&gt;&lt;p&gt;In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📰&lt;/span&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt;Get our free daily newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📈&lt;/span&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;&lt;span&gt;: Reach Thousands of Marketing Decision-Makers&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🌍 Follow us on&lt;/span&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt;&lt;span&gt; or&lt;/span&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Get these exclusive benefits when you upgrade:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Listen ad-free&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Back catalog of 20+ marketing science interviews&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Get the show earlier than the free version&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ “Skip to story” audio chapters&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Member-only monthly livestreams with Tod&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;And a lot more! Check it out:&lt;/span&gt;&lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="http://todayindigital.com/premium" rel="nofollow"&gt;todayindigital.com/premium&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;✨ Already Premium?&lt;/em&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt; &lt;/em&gt;&lt;/a&gt;&lt;a href="https://todayindigital.com/updatecc" rel="nofollow"&gt;&lt;em&gt;Update Credit Card&lt;/em&gt;&lt;/a&gt;&lt;em&gt; •&lt;/em&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt; &lt;/em&gt;&lt;/a&gt;&lt;a href="https://todayindigital.com/cancel" rel="nofollow"&gt;&lt;em&gt;Cancel&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;MORE&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🆘 Need help with your social media? 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How "brand attachment" inoculates against the negative effects of ad repetition. A deep-dive marketing science episode.

Privacy & Opt-Out: https://redcircle.com/privacy

Tuning In the Right Frequency

Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in. 🚨 THIS WEEK ONLY: <a href="https://todayindigital.com/halfoff" rel="nofollow">Get 50% off the Premium Podcast</a> 📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow"> </a><a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow">Get our free daily newsletter</a>📈<a href="https://todayindigital.com/ads/" rel="nofollow"> </a><a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers🌍 Follow us on<a href="https://todayindigital.com/socialmedia" rel="nofollow"> </a><a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or<a href="https://todayindigital.com/contact" rel="nofollow"> </a><a href="https://todayindigital.com/contact" rel="nofollow">contact us</a> <a href="https://arc.net/folder/9CD13717-CB7C-4929-8815-3783DD39B2F4" rel="nofollow">Links to all of today’s stories here</a> <a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:<a href="http://todayindigital.com/premium" rel="nofollow"> </a><a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a> ✨ Already Premium?<a href="https://todayindigital.com/updatecc" rel="nofollow"> </a><a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> •<a href="https://todayindigital.com/cancel" rel="nofollow"> </a><a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a> MORE🆘 Need help with your social media? Check us out:<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a>📞 Need marketing advice?<a href="https://www.speakpipe.com/tidm" rel="nofollow"> </a><a href="https://www.speakpipe.com/tidm" rel="nofollow">Leave us a voicemail</a> and we’ll get an expert to help you free!🤝<a href="https://todayindigital.com/slack" rel="nofollow"> </a><a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>⭐<a href="https://todayindigital.com/rateus" rel="nofollow"> </a><a href="https://todayindigital.com/rateus" rel="nofollow">Review</a> us UPGRADE YOUR SKILLS<a href="https://learn.jyll.ca/?ref=9fecd9" rel="nofollow">Inside Google Ads</a> with Jyll Saskin Gales<a href="https://b.link/gabeginners" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and<a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"> </a><a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>Some links in these show notes may provide affiliate revenue to us. <a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by<a href="http://todmaffin.com/" rel="nofollow"> </a><a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the<a href="https://www.snuneymuxw.ca/" rel="nofollow"> </a><a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on<a href="https://vancouverisland.travel/" rel="nofollow"> </a><a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;&lt;span&gt;Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;🚨 THIS WEEK ONLY: &lt;/strong&gt;&lt;a href="https://todayindigital.com/halfoff" rel="nofollow"&gt;&lt;strong&gt;Get 50% off the Premium Podcast&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📰&lt;/span&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt;Get our free daily newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📈&lt;/span&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;&lt;span&gt;: Reach Thousands of Marketing Decision-Makers&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🌍 Follow us on&lt;/span&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt;&lt;span&gt; or&lt;/span&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://arc.net/folder/9CD13717-CB7C-4929-8815-3783DD39B2F4" rel="nofollow"&gt;Links to all of today’s stories here&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Get these exclusive benefits when you upgrade:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Listen ad-free&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Back catalog of 20+ marketing science interviews&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Get the show earlier than the free version&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ “Skip to story” audio chapters&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Member-only monthly livestreams with Tod&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;And a lot more! 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Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.

Privacy & Opt-Out: https://redcircle.com/privacy

Search and Destroy: The Imminent Threat to Google's Existence

Everything they&#39;ve ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about. 🚨 THIS WEEK ONLY: <a href="https://todayindigital.com/halfoff" rel="nofollow">Get 50% off the Premium Podcast</a> 📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow"> </a><a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow">Get our free daily newsletter</a>📈<a href="https://todayindigital.com/ads/" rel="nofollow"> </a><a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers🌍 Follow us on<a href="https://todayindigital.com/socialmedia" rel="nofollow"> </a><a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or<a href="https://todayindigital.com/contact" rel="nofollow"> </a><a href="https://todayindigital.com/contact" rel="nofollow">contact us</a> <a href="https://arc.net/folder/8BACE253-C4D3-403B-8918-2B4ABD0C7F6D" rel="nofollow">Links to all of today’s stories here</a> <a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:<a href="http://todayindigital.com/premium" rel="nofollow"> </a><a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a> ✨ Already Premium?<a href="https://todayindigital.com/updatecc" rel="nofollow"> </a><a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> •<a href="https://todayindigital.com/cancel" rel="nofollow"> </a><a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a> MORE🆘 Need help with your social media? Check us out:<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a>📞 Need marketing advice?<a href="https://www.speakpipe.com/tidm" rel="nofollow"> </a><a href="https://www.speakpipe.com/tidm" rel="nofollow">Leave us a voicemail</a> and we’ll get an expert to help you free!🤝<a href="https://todayindigital.com/slack" rel="nofollow"> </a><a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>⭐<a href="https://todayindigital.com/rateus" rel="nofollow"> </a><a href="https://todayindigital.com/rateus" rel="nofollow">Review</a> us UPGRADE YOUR SKILLS<a href="https://learn.jyll.ca/?ref=9fecd9" rel="nofollow">Inside Google Ads</a> with Jyll Saskin Gales<a href="https://b.link/gabeginners" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and<a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"> </a><a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>Some links in these show notes may provide affiliate revenue to us. <a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by<a href="http://todmaffin.com/" rel="nofollow"> </a><a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the<a href="https://www.snuneymuxw.ca/" rel="nofollow"> </a><a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on<a href="https://vancouverisland.travel/" rel="nofollow"> </a><a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;&lt;span&gt;Everything they&amp;#39;ve ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;🚨 THIS WEEK ONLY: &lt;/strong&gt;&lt;a href="https://todayindigital.com/halfoff" rel="nofollow"&gt;&lt;strong&gt;Get 50% off the Premium Podcast&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📰&lt;/span&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt;Get our free daily newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📈&lt;/span&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;&lt;span&gt;: Reach Thousands of Marketing Decision-Makers&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🌍 Follow us on&lt;/span&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt;&lt;span&gt; or&lt;/span&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://arc.net/folder/8BACE253-C4D3-403B-8918-2B4ABD0C7F6D" rel="nofollow"&gt;Links to all of today’s stories here&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Get these exclusive benefits when you upgrade:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Listen ad-free&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Back catalog of 20+ marketing science interviews&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Get the show earlier than the free version&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ “Skip to story” audio chapters&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Member-only monthly livestreams with Tod&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;And a lot more! 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Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.

Privacy & Opt-Out: https://redcircle.com/privacy

The Consumer Buying Database You've Dreamed of Is Here

Meta&#39;s new subscription plans are out and I sure hope you like being disappointed. Shopify&#39;s stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform&#39;s bizarre discrepancies. 🚨 THIS WEEK ONLY: <a href="https://todayindigital.com/halfoff" rel="nofollow">Get 50% off the Premium Podcast</a> 📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow"> </a><a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_content=premium&utm_source=podcast" rel="nofollow">Get our free daily newsletter</a>📈<a href="https://todayindigital.com/ads/" rel="nofollow"> </a><a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers🌍 Follow us on<a href="https://todayindigital.com/socialmedia" rel="nofollow"> </a><a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or<a href="https://todayindigital.com/contact" rel="nofollow"> </a><a href="https://todayindigital.com/contact" rel="nofollow">contact us</a> <a href="https://arc.net/folder/9EB2CB9F-34EB-48DB-9339-0225DD6511E4" rel="nofollow">Links to all of today’s stories here</a> <a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:<a href="http://todayindigital.com/premium" rel="nofollow"> </a><a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a> ✨ Already Premium?<a href="https://todayindigital.com/updatecc" rel="nofollow"> </a><a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> •<a href="https://todayindigital.com/cancel" rel="nofollow"> </a><a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a> MORE🆘 Need help with your social media? Check us out:<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a>📞 Need marketing advice?<a href="https://www.speakpipe.com/tidm" rel="nofollow"> </a><a href="https://www.speakpipe.com/tidm" rel="nofollow">Leave us a voicemail</a> and we’ll get an expert to help you free!🤝<a href="https://todayindigital.com/slack" rel="nofollow"> </a><a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>⭐<a href="https://todayindigital.com/rateus" rel="nofollow"> </a><a href="https://todayindigital.com/rateus" rel="nofollow">Review</a> us UPGRADE YOUR SKILLS<a href="https://learn.jyll.ca/?ref=9fecd9" rel="nofollow">Inside Google Ads</a> with Jyll Saskin Gales<a href="https://b.link/gabeginners" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and<a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow"> </a><a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>Some links in these show notes may provide affiliate revenue to us. <a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by<a href="http://todmaffin.com/" rel="nofollow"> </a><a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by<a href="https://engageq.com/" rel="nofollow"> </a><a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the<a href="https://www.snuneymuxw.ca/" rel="nofollow"> </a><a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on<a href="https://vancouverisland.travel/" rel="nofollow"> </a><a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;&lt;span&gt;Meta&amp;#39;s new subscription plans are out and I sure hope you like being disappointed. Shopify&amp;#39;s stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform&amp;#39;s bizarre discrepancies.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;🚨 THIS WEEK ONLY: &lt;/strong&gt;&lt;a href="https://todayindigital.com/halfoff" rel="nofollow"&gt;&lt;strong&gt;Get 50% off the Premium Podcast&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📰&lt;/span&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&amp;utm_content=premium&amp;utm_source=podcast" rel="nofollow"&gt;Get our free daily newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;📈&lt;/span&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/ads/" rel="nofollow"&gt;Advertising&lt;/a&gt;&lt;span&gt;: Reach Thousands of Marketing Decision-Makers&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;🌍 Follow us on&lt;/span&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/socialmedia" rel="nofollow"&gt;social media&lt;/a&gt;&lt;span&gt; or&lt;/span&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt; &lt;/a&gt;&lt;a href="https://todayindigital.com/contact" rel="nofollow"&gt;contact us&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://arc.net/folder/9EB2CB9F-34EB-48DB-9339-0225DD6511E4" rel="nofollow"&gt;Links to all of today’s stories here&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://todayindigital.com/premium" rel="nofollow"&gt;&lt;strong&gt;GO PREMIUM!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;Get these exclusive benefits when you upgrade:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Listen ad-free&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Back catalog of 20+ marketing science interviews&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Get the show earlier than the free version&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ “Skip to story” audio chapters&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;✅ Member-only monthly livestreams with Tod&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;And a lot more! 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Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's New "Verified" Plans Could Cost You $1,000 a Month

A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.

Today in Digital Marketing

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