Today, I'm joined by Jannine Versi, co-founder & CEO of Elektra Health. Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community. In this episode, we discuss building the infrastructure for women's midlife and aging care. We also cover: Developing patient trust for the long term Entering health plans with data-driven ROI The future of value-based care and women's health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Elektra's Website: www.elektrahealth.com Instagram: https://www.instagram.com/elektrahealth/ Facebook: https://www.facebook.com/elektrahealth - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) Jannine's background (02:30) Elektra Health's origin story (03:45) Early telemedicine adoption (05:00) Evolution of menopause awareness and conversation (06:00) Expanding health plan partnerships (06:40) Education and community platform strategy (09:00) Building a digital home for menopause content (10:30) Meeting patients where they are in their journey (12:40) Platform architecture (14:15) Complex patient journeys across clinical and coaching (16:10) Long-term patient relationship and trust-building (18:35) Access as the core challenge in women's midlife health (19:25) Breaking into health plan partnerships (21:00) Employer demand driving health plan adoption (22:20) Proving clinical and financial value (24:20) The women's health conversation and stigma (25:10) Longitudinal aging care (27:30) Value-based care and the future of women's health (28:55) Product roadmap (32:00) Mainstreaming menopause and midlife health topics (33:45) Oscar Health partnership (35:30) Evidence-based approach without product monetization (36:20) Conclusion