Send a textThe wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise.Wine dinners are still $200–$300 per person. Tastings focus on $100+ bottles. Events are held in white tablecloth restaurants.Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely get any attention.If the industry truly wants to attract younger wine drinkers, the approach needs to change.In this episode I talk about:• Why the wine industry struggles to attract younger drinkers • The missing $20–$40 wine conversation • Why wine dinners should include pizza, tacos, burgers, and BBQ • How wine can be a better value than cocktails on a night out • What the wine industry could do to make wine cool againWine doesn’t need to be pretentious to be great.It just needs to be fun, social, and accessible.🎙 Rob Clark — Host of Bottles & Bites Without Borders Exploring the world of food, wine, and whiskey—one bottle and bite at a time.🌐 Website: www.bottlesandbiteswb.com 📸 Instagram: @bottles_bites_wb 🐦 X (Twitter): @foodwhiskey 📘 Facebook: https://www.facebook.com/groups/533352930766813 📧 Email: [email protected]#food #whiskey #bourbon #wine #homecook #cook #BBQ #foodie #Italy #barolo #cabernet Sauvignon #france #italy #spain #napa #scotch #pizza #coffee Support the show