Demand Gen Report
We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today's economy.
It’s no secret that 2023 was a rough year for B2B marketing and sales professionals, and these struggles may or may not have bled into 2024. Layoffs, budget cuts and a heavy “do more with less” mentality — not to mention changing buyer behaviors, economic uncertainty and fierce competition — had marketers heads spinning. But according to Arnold, a better revenue engine won’t be enough to grow your B2B organization.
In this episode, Arnold will outline three ways B2B orgs can fuel growth in economic downturn, including:
Tune in to learn how to get your revenue engine fueled up and running smoothly. Be sure to catch up on all the episodes from Season 9 before we kick off Season 10 later this year!
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