Episode OverviewJoin host Nicole Saunches in this powerful conversation with business coach and trauma expert Shakti Rios, founder of Phnx Legacy. Discover how human design and emotional freedom technique (EFT) can revolutionize your approach to business, helping you work in alignment with your natural wiring rather than against it.In This Episode, You'll Learn:About Human Design:What human design is and how it combines ancient wisdom systems like astrology, the I Ching, chakras, and the KabbalahHow understanding your unique energetic architecture can unlock your path to successWhy trying to follow everyone else's business strategies drowns out your originality and success potentialThe difference between living "correctly" (aligned with your design) versus operating against your natureBusiness Strategy & Positioning:The critical difference between marketing your services versus presenting a transformational offerHow to stand out in a crowded market and stop competing on price aloneWhy positioning determines the quality of clients you attractReal-world example: How specialization can make you incomparable in your industryEmotional Freedom Technique (EFT):How EFT can clear years of baggage in a single sessionThe neuroscience behind tapping and how it regulates your stress responseRemarkable success stories including helping clients with PTSD, brain injuries, and even Lou Gehrig's diseaseWhy EFT doesn't require you to relive traumatic experiences to heal from themGuest BioShakti Rios is a first-generation Cuban-American entrepreneur, homeschooling mom of two, and master EFT practitioner with over 16 years of entrepreneurial experience. After spending over a decade as a trauma-focused massage therapist working with complex cases, she founded Phnx Legacy to help entrepreneurs understand their unique design and achieve success in alignment with their natural wiring.Key Quotes"When you learn how to sell according to your nature, it's a game changer. They're just all of a sudden excited about it.""Every type is really designed to succeed differently... one of the biggest mistakes we make is that we try to be like everybody else, especially when we're building businesses.""Selling is a sacred experience when you are selling something that's really worthwhile and you're doing it in a way that is super full of integrity—you are changing someone's life in an instant."Resources & LinksConnect with Shakti Rios:Instagram: @shakti.riosWebsite: phnxlegacy.comMentioned in This Episode:St. Pete Girl Boss networking groupHuman Design SystemEmotional Freedom Technique (EFT)About the Selling St. Pete PodcastHosted by Nicole Saunches, the Selling St. Pete Podcast explores the vibrant entrepreneurial ecosystem of St. Petersburg, Florida—a mecca for small business owners and entrepreneurs. Each episode features conversations with local business leaders, coaches, and innovators who are building authentic, purpose-driven businesses.