School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this follow up to episode 232, Brad and Scully focus on how Heads can turn understanding into meaningful activity that changes behaviour or perception for your audience. They explore how to define success before acting, choose the right measures and build simple systems that keep teams aligned. The conversation highlights how structure prevents drift and sustains momentum through the term. The duo discusses practical steps for maintaining momentum and ensuring insights create meaningful improvement for families and staff. Get in touch at [email protected]