Twofivesix: Helping Artists and Organizations Reach Gaming Audiences

What does it really take to build a sustainable community around experimental games? In this essential conversation, we sit down with Bria Davis, Community Director at Young Horses, to explore the intricate dynamics of gaming communities and what art-forw

We're shining the spotlight on Chris Norris, the exec from Electronic Arts who's dialing up the positive play in gaming communities. Chris is the Senior Director of Player Connection at EA.We had a great conversation, treading the path of evolution of social interactions in video games - from the cozy comfort of couch co-op play to making friends in the far reaches of the globe. We also explored how game makers developers can inspire better behavior in players and debunk the widespread belief that gamers are antisocial. Chris and I also delve into the exciting prospects of how using cues from physical spaces can create palpable experiences in the digital world. We're not just talking about games; we're talking about fostering positive social interactions in gaming spaces, and you're invited to join the conversation.This episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.

When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company GADSME, about:how in-game advertising developedwhy many in-game advertising algorithms punish non-gaming brandshow to capture the right KPIswhat to tell your media agency/buyerThis episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.

From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination for IP crossover has media analysts speculating: can Fortnite build the Metaverse?This episode, CEO Jamin Warren speaks with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss the Metaverse, the extent to which Fortnite's brand partnerships build it, and how brands can participate in its developmentThis episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.

We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for creating social change; the differences between traditional marketing and PSA development; and how Guild Wars 2 proved to be the perfect place to Seize the Awkward.This episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.