<description>&lt;p&gt;So why is finding your niche in business key to success.&lt;/p&gt; &lt;p&gt;When I opened my business in March 2013, because the building work overran in terms of the building expenses, I had to find a way of getting money in quickly. So the business plan that I had written and developed was almost thrown out of the window while I scrambled together to do whatever I could to get money in.&lt;/p&gt; &lt;p&gt;I ended up doing whatever I could to survive:&lt;/p&gt; &lt;ol&gt; &lt;li&gt;Llama trekking&lt;/li&gt; &lt;li&gt;Parties&lt;/li&gt; &lt;li&gt;Weddings&lt;/li&gt; &lt;li&gt;Corporate events&lt;/li&gt; &lt;li&gt;Butchery courses&lt;/li&gt; &lt;li&gt;Lifestyle courses&lt;/li&gt; &lt;li&gt;Afternoon teas&lt;/li&gt; &lt;li&gt;A café&lt;/li&gt; &lt;li&gt;Children's parties&lt;/li&gt; &lt;li&gt;School educational visits&lt;/li&gt; &lt;li&gt;Cookery school&lt;/li&gt; &lt;li&gt;Large scale events like Christmas markets, autumn markets, Open Farm Sunday&lt;/li&gt; &lt;li&gt;A petting farm&lt;/li&gt; &lt;li&gt;A restaurant&lt;/li&gt; &lt;/ol&gt; &lt;p&gt;As a result I became very unfocused, very uncoordinated, and ended up really in a complete mess.&lt;/p&gt; &lt;p&gt;The lessons I learnt and what I try to explain via this episode are:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;The need to be really clear about who is your target audience and why&lt;/li&gt; &lt;li&gt;What market research you need to do to spot a gap in your market&lt;/li&gt; &lt;li&gt;What is a niche&lt;/li&gt; &lt;li&gt;How you find your niche&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;How finding your niche in business is key to success as it makes you stand out against the competition, it gives you a focus for marketing and establishes your brand recognition.&lt;/p&gt;</description>

Transform Your Life Business and Health Podcast

Celia Gaze

Why finding your niche is key to success

OCT 14, 201919 MIN
Transform Your Life Business and Health Podcast

Why finding your niche is key to success

OCT 14, 201919 MIN

Description

So why is finding your niche in business key to success.

When I opened my business in March 2013, because the building work overran in terms of the building expenses, I had to find a way of getting money in quickly. So the business plan that I had written and developed was almost thrown out of the window while I scrambled together to do whatever I could to get money in.

I ended up doing whatever I could to survive:

  1. Llama trekking
  2. Parties
  3. Weddings
  4. Corporate events
  5. Butchery courses
  6. Lifestyle courses
  7. Afternoon teas
  8. A café
  9. Children's parties
  10. School educational visits
  11. Cookery school
  12. Large scale events like Christmas markets, autumn markets, Open Farm Sunday
  13. A petting farm
  14. A restaurant

As a result I became very unfocused, very uncoordinated, and ended up really in a complete mess.

The lessons I learnt and what I try to explain via this episode are:

  • The need to be really clear about who is your target audience and why
  • What market research you need to do to spot a gap in your market
  • What is a niche
  • How you find your niche

How finding your niche in business is key to success as it makes you stand out against the competition, it gives you a focus for marketing and establishes your brand recognition.