<p>In this episode, we break down how to build a marketingstrategy that actually drives business growth. The marketing strategy you’lllearn here focuses on clarity, focus, and scaling what works: not chasing shinytrends.</p><p> </p><p>Andrew Davies, CMO of Paddle, shares the principles behindtheir success, revealing how narrowing your focus can unlock explosive results.</p><p>You’ll learn how to align your team around one clear goal,define your ideal customer, and create a marketing strategy that compounds overtime.</p><p> </p><p>We also explore how Paddle used segmentation, long-termbrand building, and product-led messaging to reshape their marketing strategyand outperform competitors. </p><p> </p><p>Whether you’re a founder, marketer, or creative, thisepisode gives you a framework to build a marketing strategy that scales withoutburnout. </p><p> </p><p>----- </p><p> </p><p>The Story Club </p><p> </p><p>Instagram: <a href="https://www.instagram.com/thestoryclubpodcast">⁠https://www.instagram.com/thestoryclubpodcast⁠</a></p><p>Youtube: <a href="https://www.youtube.com/@iamjonnyrose">⁠https://www.youtube.com/@iamjonnyrose⁠</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jonnysrose">⁠https://www.linkedin.com/in/jonnysrose⁠</a></p><p> </p><p>Andrew Davies </p><p> </p><p>Website: <a href="https://www.paddle.com">https://www.paddle.com</a></p><p>LinkedIn: https://www.linkedin.com/in/andjdavies</p><p> </p><p>Chapters: </p><p> </p><p>(00:00) - Introduction </p><p>(00:07) - Andrew&#39;s Role at Paddle </p><p>(00:44) - Paddle&#39;s Business Model and Growth </p><p>(02:15) - Challenges and Changes at Paddle </p><p>(03:18) - Marketing Challenges and Changes </p><p>(05:47) - Reflections on Past Marketing Strategies</p><p>(07:09) - Advice on Navigating Marketing Challenges </p><p>(07:29) - Examples of Being Early, Late, or Wrong </p><p>(11:31) - Improving Marketing Strategies </p><p>(11:55) - Importance of Market Segmentation </p><p>(14:18) - Expanding Market Segments </p><p>(15:45) - Understanding the Market and Customer Segmentation</p><p>(16:56) - The Strategic Purpose of Marketing at Paddle </p><p>(19:21) - The Importance of Face-to-Face Interactions </p><p>(19:44) - The Role of Marketing in Building Relationships </p><p>(22:38) - The Value of Networking and Peer Learning </p><p>(23:33) - The Current State of B2B Marketing </p><p>(25:03) - Bold Marketing Campaigns at Paddle </p><p>(25:48) - The Value of Brand Building </p><p>(28:26) - The Impact of Entrepreneurial Mindset on Marketing</p><p>(29:36) - Advice for Marketers Seeking to Understand TheirTarget Market </p><p>(30:30) - Gaining Insights from Customer Conversations </p><p>(31:16) - The Launch of Paddle Building </p><p>(31:50) - Current Marketing Trends and Opportunities </p><p>(32:25) - The Impact of AI on Marketing </p><p>(32:45) - Advice to Younger Self </p><p>(33:49) - How to Follow Andrew&#39;s Journey</p>