The Purpose Tune Podcast
The Purpose Tune Podcast

The Purpose Tune Podcast

Khong Xiong

Overview
Episodes

Details

Hello everyone and welcome! My name is Khong Xiong and I’m the host of The Purpose Tune Podcast! The goal of this show is to create valuable content to broaden your knowledge, inspire you, and get you in the right mindset so you can apply it in your own life to drive impact, generate meaning, and achieve your purpose.

Recent Episodes

Living with Purpose: Passion, Impact, and Guiding Others | Bill Imada
SEP 24, 2025
Living with Purpose: Passion, Impact, and Guiding Others | Bill Imada
About the Podcast Episode:What does it truly mean to live with purpose? In this podcast episode, we dive into why purpose is more than simply following your passion—it’s about bringing that passion into action and using it to leave the world better than we found it. We’ll explore how living with purpose is not just your own journey, but also about inspiring and supporting others in discovering theirs. When we create the space for people to uncover their passions, and provide the guidance they need, we set off a ripple effect of growth, fulfillment, and lasting impact.Join us for insights, real-life stories, and practical takeaways designed to help you align with your purpose, live intentionally, and empower others along the way.About the Guest:Bill Imada is Chairman and Chief Connectivity Officer of IW Group, a public relations and marketing agency specializing in the multicultural markets. Bill and his agency represent clients such as AARP, BMS, Centers for Disease Control and Prevention, Lexus, Nielsen, Northwestern Mutual, Sony Pictures Entertainment, Walmart, Walt Disney, Warner Bros. Pictures Entertainment, Wells Fargo, and many others.Bill serves on the boards of the Association of National Advertisers Educational Foundation, Coalition for Asian Pacifics in Entertainment, Institute for Public Relations, LA GRANT Foundation, National ACE, VOICES for Asian American Pacific Islanders. In 2024, Bill was named to the American Advertising Federation’s Advertising Hall of Fame and was later named to the PR Hall of Fame by PR Week.LinkedIn: https://www.linkedin.com/in/bill-imada-2b90544/Website: http://iwgroup.agencyInsightful Moments:[8:08] - There’s a responsibility placed on you when you’re one of the few, or the only one in your community serving on a board comprised of people who don’t look like you.[11:30] - Push yourself to stand up for what you believe[11:55] - We need representation as our voice matters[18:23] - Remember those who paved the way for us [21:50] - Using your privileges to develop and elevate others so they can find their purpose[24:34] - Find ways to think unconventionally[26:05] - Responding to failure with resilience[29:05] - Find inspiration in everything[32:14] - Overcoming failure[34:40] - Shift your perspective on what competition means[38:03] - You can learn something from everyone[42:40] - Influencing the masses[50:00] - Rethink again[52:35] - Uplifting othersInsightful Statements:- Imposter Syndrome affects even the most successful and accomplished people.- We have something of value that we can bring to any board because we’re uniquely different- As Asian Americans, we do not want to be seen as the “Model Minority” because it makes us invisible- We need to remember all the people who came ahead of us that paved the way to supported us- Success is using the advantage and privilege you’ve developed through the years to develop and elevate others so they can find their purpose- Be grateful for having another chance to live again- Shrug off the world’s exceptions, and multiple things you’re passionate about, and make time to pursue them- Find inspiration in everything - a rock, people you disagree with, etc… so that you can enjoy life more- We have the power to change how we see things- The energy you spend on failure is wasted. Turn that energy into something positive- You can learn something from everyone to broaden your perspective and renew a sense of innovation- Always look at things from a scientific perspective, and adding a human touch- Be curious and humble about the things you don’t yet know- Humility brings people together- Unlearn and rethink- Celebrate things that you don’t know, and celebrate when people prove you wrong- If you want to uplift yourself then you must uplift others#PurposefulLeadership #LeadershipTip #Mindset #BusinessImpact #Fulfillment #AAPI #ProfessionalDevelopment #PersonalGrowth #Entrepreneurship #Podcasting
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55 MIN
Incorporating meditation can guide you toward finding purpose and meaning | Angela Cheng Cimini
SEP 2, 2025
Incorporating meditation can guide you toward finding purpose and meaning | Angela Cheng Cimini
About this Episode:Meditation is strongly correlated with cultivating a sense of purpose and meaning in life. By quieting our mental chatter and fostering introspection, meditation allows us to connect more deeply with our core values, passions, and authentic desires, which are often blurred by societal pressures and daily distractions.About the Guest:Angela Cheng-Cimini is the Chief Human Resources Officer for The Chronicle of Philanthropy, the preeminent media source for the nonprofit sector. In addition to having served on the Alumni Board of Directors for Cornell University, she is a member of CNBC’s Workforce Executive Council, a body of CHROs dedicated to advancing the practice of HR; she’s also a Strategic Board Advisor for several early-stage startups supporting the future of work; and serves as an advocate for the AAPI community for several nonprofits.LinkedIn: https://www.linkedin.com/in/angela-cheng-cimini/Insightful Moments:[3:20] - As you evolve, your purpose also evolves.[5:42] - Embracing AI and technology[6:45] - The future of work[8:30] - The current state of Diversity, Equity, and Inclusion[10:39] - Definition of purpose[12:57] - Life should be wholistic[16:10] - Meditate can ground us and reduce stress[17:59] - Being in the present moment may lead to finding your purpose[19:54] - Burnout is real and need to be treated with seriousness[22:47] - Busting the myth, stereotype of Asian Americans[29:49] - What would you do if you could not fail[31:41] - Have no limitations[34:24] - Inspire ourselves to changeInsightful Statements:- Never stop searching for what your calling is.- Future of Work is about how our mind meet the moment, and how we find work-life balance.- Purpose can be defined as, “What would you life for?” and “What would you die for?”- We should treat life with a wholistic approach, focus on faith, family, friends, finance, and fun.- Pondering on the big questions in life can give us meaning and purpose.- We (Underrepresented communities) are overqualified because we had to show more than other people that we are ready for the next role or assignment.- Forget whatever ceiling that has been placed on you, be the best in what you do!- Working for a company you don’t enjoy is hard. Leaving a company for something new requires change, and change is also hard. Whichever path you decide to take will be hard, so choose your hard.- It's important to find a mentor that can provide guidance and support as you level up in your career#PurposefulLeadership #PurposeDrivenLife #PurposeAndMeaning #MeaningOfLife #ExecutiveCoach #LeadershipTip #LeadershipDevelopment #Mindset #BusinessImpact #Fulfillment #Happiness #AAPICommunity #Innovation #ProfessionalDevelopment #PersonalGrowth #BusinessLeader #BusinessStrategy #SelfDiscovery #Authenticity #Entrepreneurship #ServantLeader #RelationshipBuilding #Podcasting #PersonalDevelopment #PersonalGrowth #ProfessionTraining
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51 MIN
Do something you love and purpose will come to you | Choon Lee
JUN 2, 2025
Do something you love and purpose will come to you | Choon Lee
About this Episode:People with a sense of purpose have a reason for living; they care deeply about their existence! When we tap into purpose, it fuels everything we do—from work to relationships to growth. It’s what drives us to show up with authenticity, intention and resilience, even on the hardest days. Purpose isn’t just a nice-to-have—it’s the foundation of real success and impact.Insightful Moments:[13:00] - Artificial Intelligence can help people get more work done; however, the cost is that it diminishes people’s ability to think critically.[26:55] - What AI can’t fully replace is human's creativity, out-of-the-box thinking, and experience.[29:22] - AI has put a big question mark on education.[34:36] - It’s not worth spending a second doing something you don’t really love.[42:40] - Ensure the information AI provides is accurate.Insightful Statements:- Chat GPT’s accuracy can be anywhere between 60 to 90% at anytime; (At Abstra) we were able to achieve 90 to 95% accuracy!- Technology has enable more people to easily start a business today because of AI.- AI can provide a decent amount of knowledge as an educational institution.- Overcome the fear of AI by educating yourself about it and talk to people who know about AI.About the Guest:Choon Lee is the founder and CEO of Abstra Company that builds groundbreaking AI applications for the commercial real estate industry.  Choon and his team have pioneered the AI Precision System™ (APS™), an AI model capable of achieving data reliability above 95%, similar to human accuracy levels. Choon's nearly 30-year career features his work conceptualizing, designing, and building software for commercial real estate, education, medicine, engineering, law, and finance.  He also has extensive consulting experience in streamlining business processes and building custom software applications for clients.  Choon's technical expertise involves User Experience, User Interface Design, and Artificial Intelligence and he has worked with companies such as General Electric, Westfield Group, Arden Realty, Boehringer Ingelheim Pharma Group, Invesco Investment Management, and Samsung Semiconductors.Choon has written extensively about AI in the past and has been invited as a speaker to numerous events as a thought leader and visionary in the field of AI. LinkedIn: https://www.linkedin.com/in/choonhyonglee/Website: https://www.abstracompany.com/#Purpose #PurposeDrivenLife #Fulfillment #MeaningOfLife #LeadershipTip #LeadershipDevelopment #Mindset #Impact #ArtificialIntelligence #Technology #Community #Creativity #Innovation #Impact #ProfessionalDevelopment #PersonalGrowth #BusinessLeader #BusinessStrategy #Entrepreneurship #PersonalDevelopment #ProfessionalGrowth #ExecutiveCoach #Podcasting-----Make sure to follow me for more inspirational content 👇🏼:Substack: https://substack.com/@khongxiongInstagram: https://www.instagram.com/khong_xiong/Facebook: https://www.facebook.com/KhongXiongg/LinkedIn: https://www.linkedin.com/in/khongxiong/YouTube: https://www.youtube.com/@khongxiongSpotify: https://open.spotify.com/show/487eTJjVSeX7tDpSttXFwDApple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-tune-podcast/id1481272477
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49 MIN
Purpose is found at the crossroads of your core values, unique abilities, and the difference you aim to make in the lives of others | Malvika Jethmalani
MAY 19, 2025
Purpose is found at the crossroads of your core values, unique abilities, and the difference you aim to make in the lives of others | Malvika Jethmalani
About this Episode:Purpose lies at the intersection of your core values, your strengths, and the meaningful impact you aim to create for others. It’s not solely about “what” you do, but also “why” you do it—and “who” ultimately benefits. True purpose integrates personal fulfillment with service beyond yourself. When clearly defined, purpose becomes a powerful driver of contribution; it aligns teams, inspires innovation, and fuels long-term performance. In today’s business landscape, purpose isn’t just a differentiator, it’s also a leadership imperative!About the Guest:Malvika (Mal-V-ka) Jethmalani (jeth-mol-lani) is a 3x CHRO and the Founder of Atvis Group, a human capital advisory firm built on the belief that winning in the marketplace starts with winning in the workplace. With 15+ years of experience across consulting, manufacturing, CPG, healthcare technology, and mobile gaming, Malvika has led global People teams supporting up to 5,000 employees across 50 countries. She specializes in HR strategy, talent management, organizational effectiveness, and leadership development, using a data-driven approach to solve complex people challenges - boosting engagement, reducing turnover, and driving cultural and business transformation.Beyond HR, Malvika’s strategic acumen is shaped by her experience as an Interim CFO and COO, along with deep expertise in M&A (Buy and sell side) and turnaround leadership. Her ability to align talent strategies with business goals makes her a trusted advisor to high-growth organizations.Malvika holds a BA from the University of Illinois at Chicago and an MBA from Northwestern University’s Kellogg School of Management.LinkedIn: https://www.linkedin.com/in/malvikajethmalani/Website: https://www.atvisgroup.com/#PurposefulLeadership #PurposeAndMeaning #ExecutiveCoaching #ManagementConsulting #BusinessTip #LeadershipDevelopment #BusinessImpact #Fulfillment #Happiness #Community #DEI #Innovation #ProfessionalDevelopment #PersonalGrowth #BusinessLeader #BusinessStrategy #Authenticity #HumanResources #PeopleDevelopment #Entrepreneurship #ServantLeader #RelationshipBuilding #Podcasting-----Make sure to follow me for more inspirational content 👇🏼:Substack: https://substack.com/@khongxiongInstagram: https://www.instagram.com/khong_xiong/Facebook: https://www.facebook.com/KhongXiongg/LinkedIn: https://www.linkedin.com/in/khongxiong/Spotify: https://open.spotify.com/show/487eTJjVSeX7tDpSttXFwDApple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-tune-podcast/id1481272477
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50 MIN
Get clear on your purpose and don't compare yourself to others | Rob Goddard
APR 28, 2025
Get clear on your purpose and don't compare yourself to others | Rob Goddard
About this Episode:Purpose is about being clear on what you truly want and doing something you’re deeply passionate about, knowing that you are impacting others in a meaningful way. It touches on clarity, authenticity, and service. That level of honesty with yourself is where real alignment begins.About the Guest:Rob Goddard is a coach, author, and wellness advocate dedicated to helping people drop the emotional masks and live more authentically. With over a decade of experience in personal development and holistic health, he brings a grounded, real-life approach to healing and transformation. His work blends story, strategy, and soul to support meaningful change from the inside out.About the Book:Behind the Smile is about a raw and honest look into the emotional masks we wear to survive—like the Mask of Perfection, Isolation, Control, and more. Blending personal stories, client experiences, and practical tools, Rob guides readers on a journey to uncover their true selves and build a life rooted in authenticity and connection.Pre-Register: https://liftingstones.com.au/book-pre-registerInstagram: @robgoddardofficialFacebook: https://www.facebook.com/robgoddardofficial25/LinkedIn: www.linkedin.com/in/liftingstonescoachingYoutube: https://www.youtube.com/@RobgoddardofficialWebsite: https://liftingstones.com.au/Insightful Moments:[8:05] - Clarity helps to start a business[9:20] - Apply past lessons to current situations[10:00] - Don’t compare yourself to others[19:45] - People actually have a choice[30:15] - Do something you’re passionate about[35:42] - Your differences are what make you unique and powerful[43:25] - Let them, and let me[46:57] - Don’t take things personally[47:58] - Don’t make assumptions and don't make it about us, but have empathy and seek to understand[1:03:51] - Purpose is waking up excited about what you’re doingInsightful Statements:“Get clear on your purpose and what you’re trying to create for yourself.”“There’s a lesson in everything we do and every interaction we have.”“Get very clear on your passion and purpose. And don’t compare yourself to other people’s success.”“Let people know they have a choice, and create time for themselves.”“In a world where people want you to be different, your power lies in your uniqueness!"“The moment you realize there’s power in authenticity is the moment the world changes.”“Detach on what you cannot control, and focus on what you can.”“Leadership is leading from the inside out. I can’t offer you empathy if I can’t have it in myself.”#Purpose #PurposeDrivenLife #PurposeAndMeaning #MeaningOfLife #LifeCoaching #LeadershipDevelopment #Fulfillment #Happiness #Community #Creativity #Innovation #Entrepreneurship #ProfessionalDevelopment #PersonalGrowth #BusinessLeader #BusinessStrategy #BusinessImpact #SelfDiscovery #SelfHealing #Authenticity #HumanityFirst #RelationshipBuilding #Author #Podcasting-----Make sure to follow me for more inspirational content 👇🏼:Instagram: https://www.instagram.com/khong_xiong/Facebook: https://www.facebook.com/KhongXiongg/LinkedIn: https://www.linkedin.com/in/khongxiong/Spotify: https://open.spotify.com/show/487eTJjVSeX7tDpSttXFwDApple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-tune-podcast/id1481272477
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65 MIN