Take It Personally

We’ve all had those moments where we know we need to post something…but have absolutely no idea what to say. In today’s episode, I’m breaking down the simple mindset shift that will help you create better Instagram content without feeling like you have to reinvent the wheel every single time.Creating great content isn’t about being clever. It’s about being accurate, relevant, and empathetic. And one of the fastest ways to build trust is by speaking to your clients in the same words they use. Today I’m sharing where to find that language, how to use it, and why this approach works so well for brand photographers who want to create content that genuinely resonates.We’re talking:The real reason you get stuck wondering what to postWhy client language is the foundation of strong messagingThe exact places to collect content ideasHow to stop writing for photographers and start writing for your actual brand clientsWhy vague, AI-ish captions don’t convert...and what to do insteadHow to use repeated questions as your content roadmapLinks & Resources💻 Join Behind the Shot: my course that teaches you how to price, plan, shoot, and deliver brand sessions that attract more dream clients: maddiepeschong.com/behindtheshot✔️ When you join Behind the Shot, you'll be able to join the 3-day portfolio-building challenging I'm hosting December 15-17 (live training + replays available!)📸 Grab the Brand Photography Questionnaire Template: www.maddiepeschong.com/shop📝 Blog: More tips and tools to grow your personal brand photography business💬 Questions or episode ideas? DM me on Instagram!Let's Connect:Website: maddiepeschong.comInstagram: @maddiepeschongIf you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.

Almost every brand photographer has said it at some point: “My clients only want a one-hour session.” And honestly? I get why that feels true; I used to believe it too. But one-hour brand shoots are keeping so many photographers stuck, exhausted, and wildly underpaid.In this episode, we’re getting into why short sessions are creating chaos (for you and your clients) and why introducing a signature session is one of the fastest ways to elevate your work, raise your prices, and get clients the results they actually want.This episode walks through what a signature session includes, how to position it, and what it takes to confidently remove “time” from your packages, so you can finally price based on value instead of minutes on your watch.We’re talking:Why one-hour brand sessions lead to chaos, over-delivery, and burned-out photographersThe #1 mindset shift photographers need to stop underchargingWhat a signature session actually looks likeHow to confidently push back when clients say they “only need an hour”Why time shouldn’t be on your pricing/services pageA peek inside the brand-new pricing module inside Behind the Shot (and the Black Friday deal!)Links & Resources💻 Join Behind the Shot: my course that teaches you how to price, plan, shoot, and deliver brand sessions that attract more dream clients: maddiepeschong.com/behindtheshot✔️ When you join Behind the Shot, you'll be able to join the 3-day portfolio-building challenging I'm hosting December 15-17 (live training + replays available!)📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com📝 Blog: More tips and tools to grow your personal brand photography business💬 Questions or episode ideas? DM me on Instagram!Let's Connect:Website: maddiepeschong.comInstagram: @maddiepeschongIf you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.

You’ve probably heard me talk a lot about niching into brand photography... and for good reason. It changed my business and my bookings. But today, we’re zooming out and talking about something I don’t cover nearly enough: what it looks like to simply add brand photography to the services you already offer.Because here’s the truth: you don’t have to completely niche down to benefit from this work. And for so many photographers (weddings, families, seniors, interiors), adding brand photography in 2026 might be the smartest, most profitable move you make. In this episode, we’re breaking down why.We're talking:Why brand photography helps you avoid burnoutThe income consistency brand photographers see year-roundThe creative side of brand shootsWhich photographers transition beautifully into brand photography, and whyHow your existing skill set probably already makes you perfect for this nicheLinks & Resources💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients: maddiepeschong.com/behindtheshot✔️ When you join Behind the Shot, you'll be able to join the 3-day portfolio-building challenging I'm hosting December 15-17 (live training + replays available!)📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com📝 Blog: More tips and tools to grow your personal brand photography businessLet's Connect:Website: maddiepeschong.comInstagram: @maddiepeschongIf you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.

If you’ve been trying to grow your brand photography portfolio, you’ve probably thought about posting a model call. But here’s the thing.. model calls can get messy. You lose control of the creative direction, it’s hard to attract the right kind of client, and suddenly you’re shooting something that doesn’t even align with the work you actually want to be known for.In this episode, we’re talking about how to actually build your portfolio in a way that sets you up for paying clients and better sessions moving forward. I'm sharing my favorite strategy for staying in the driver’s seat and explaining how you can grow your portfolio while still getting paid (or at least still getting massive value).We're talking:Why model calls can do more harm than good for brand photographersThe difference between a model call and a portfolio-building sessionHow to stay in control of your creative direction (and still get your dream shots)How to price your portfolio session so you don’t feel resentfulWhy every shoot should pay you, whether it’s money or marketingDetails about my course, Behind the Shot, and the upcoming live portfolio-building challenge I'm hosting!LINKS & RESOURCES:💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients: maddiepeschong.com/behindtheshot✔️ When you join Behind the Shot, you'll be able to join the 3-day portfolio-building challenging I'm hosting December 15-17 (live training + replays available!)📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com📝 Blog: More tips and tools to grow your personal brand photography businessLET’S CONNECT:Website: maddiepeschong.comInstagram: @maddiepeschongIf you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.

You’ve been doing the thing: showing up, marketing, documenting, staying visible... and it’s finally working! Engagement is up, DMs are rolling in, and you’re even getting inquiries.But then you open one and think… “Ugh. This brand sounds so boring.”In this episode, we’re diving into what to do when you get an inquiry from a brand that doesn’t seem exciting to photograph and how to reframe those “boring” brands into some of the most profitable, fulfilling work you’ll do.We’re talking:Why there’s no such thing as a boring brandHow to use storytelling and strategy to make any brand shoot interestingThe mindset shift from “uninspired” to “opportunity-rich”Real-life examples (like dental offices!) and how to find the story within themWhy “boring” clients are often your most lucrative onesBy the end, you’ll see why the best brand photographers aren’t just camera pros; they’re creative directors and storytellers who can make any business shine.LINKS & RESOURCES:📸 Behind the Shot: A self-paced course that teaches you how to plan, shoot, and deliver a portfolio-building brand session (now with brand pricing and discovery call modules!)📝 Ultimate Personal Brand Session Shot List: Grab the client-pleasing checklist I always recommend: maddiepeschong.com💻 Blog: More tips and tools to grow your personal brand photography businessLET’S CONNECT:Website: maddiepeschong.comInstagram: @maddiepeschongIf you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.