Take It Personally
Maddie Peschong
Recent Episodes
At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.
I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).
I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.
In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the masterclass to learn more on this).
Episode Highlights:
03:05 Booking a $20,000 Project
05:27 Being positioned as a brand photographer
06:25 Building rapport with the client
08:23 Simplifying the experience and partnering with the client
09:50 Masterclass Details
CONNECT WITH MADDIE:
LINKS:
I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)
In 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off.
In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients.
Episode Highlights:
00:00 Upcoming Masterclass Info
003:28 Doubling Photography Prices
06:23 Mindset Shift for Higher Pricing
08:40 Positioning as a High-End Photographer
10:31 Enhancing Client Experience
12:10 Success Stories
CONNECT WITH MADDIE:
LINKS:
I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)
When I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography.
I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience.
I think what really worked with this relationship was Little Sleepies and I were both new at the same time. This concept of connecting with new businesses is something I help my clients with who are looking to explore brand photography. Shooting for free or at discounted rates to get experience and build relationships is actually an unpopular opinion I have.
This episode shares my thoughts on that, my experience with Little Sleepies, and details for a live masterclass happening October 17th.
Episode Highlights:
00:00 Masterclass Details
01:57 Transition from Wedding to Brand Photography
03:50 First Brand Photography Client: Little Sleepies
06:01 Lessons Learned from Little Sleepies
10:04 The Value of Free Shoots
14:35 Client-Centric Approach in Brand Photography
CONNECT WITH MADDIE:
LINKS:
I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)
This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!
This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.
Episode highlights:
01:31 Understanding the Elite Brand Photographer
01:59 Challenges and Solutions for Elite Brand Photographers
05:27 Scaling Your Business to Six Figures
06:42 Quiz and Private Podcast
CONNECT WITH MADDIE:
LINKS:
Quiz: Are You Ready to Be A Brand Photographer?
The Ultimate Personal Brand Session Shot List: 10 must-have images