Write Publish Market

In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier. Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – "Tell them what you're going to tell them" 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust you as the guide 11:35 – The role of the know-like-trust factor in business books 13:10 – Explaining what makes your book different 14:44 – How to end your introduction with momentum 16:10 – Structuring and formatting your introduction 18:05 – The overall purpose of a strong introduction 19:22 – Pro tip: write your introduction last 22:05 – Final encouragement and wrap-up Keywords: book introduction, nonfiction book introduction, business book writing, writing a business book, book introduction tips, author platform, book marketing, book writing process, nonfiction writing, business author, thought leadership, writing a book introduction, book structure, book outline, business book strategy, know like trust factor, author credibility, book transformation, reader journey, business book coach, book publishing strategist, book writing for business owners, book writing for leaders, leaders writing books, business owners writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1XPXP37Rp3XXoIm7y1xjhKVfTcLjlHeptdNnhQ6SBvms/edit?usp=drive_link

In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you've been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process. Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with "figuring it out as you go" 03:35 – Why thinking about writing is not the same as writing 05:00 – Reframing the outline as a working document 07:15 – How outlines reduce decision fatigue and build momentum 09:10 – Introducing the "book brain dump" exercise 11:00 – Finding themes, patterns, and sections in your ideas 13:20 – How your outline evolves into a working table of contents 15:05 – Using your outline to repurpose existing content 17:10 – Why outlines actually fuel creativity 18:35 – Final encouragement to stop fearing the "O word" Keywords: business book outline, book outline for entrepreneurs, writing a business book, book planning process, working outline, working table of contents, business book strategy, book brain dump exercise, how to outline a nonfiction book, writing process for business owners, book coaching for entrepreneurs, writing momentum, repurposing content into a book, nonfiction book structure, overcoming writer overwhelm, book planning for CEOs, author productivity, writing a manuscript, content repurposing for authors, writing your first business book, business owners writing books, book writing for business owners, book writing for leaders, leaders writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Book Brain Dump Exercise: https://bit.ly/bookbraindump LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1OGnkwVTpzBSY6ryVFFU0M6gn0trGt9Gt957OPsvjuWg/edit?usp=sharing

In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors. Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what actually matters 23:30 – Myth #3: A great book will sell itself 27:00 – Why your presence gives your book meaning 30:00 – What happens after launch (and why most authors stop too soon) 34:00 – How Heidi works with authors (strategy + execution) 38:30 – Recap of the three myths 40:30 – Reading recommendations Keywords: ook marketing, author platform, book visibility, nonfiction authors, business books, personal brand, book launch strategy, book marketing myths, author marketing, social media for authors, book promotion, publishing strategy, hybrid publishing, self-publishing marketing, traditional publishing marketing, content strategy for authors, thought leadership, book business strategy, author brand building, prelaunch marketing, business owners writing books, leaders writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Your Publisher Won't Do It for You: 3 Ways Authors Can Build Brand and Buzz Before Launch: https://spitfiregirldesign.com/publisher Dog Medicine by Julie Barton Take What You Can Carry (linked in show notes) How to Read a Book (novel) Carrie Soto Is Back by Taylor Jenkins Reid About Our Guest: Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch. Website: https://spitfiregirldesign.com Instagram: https://www.instagram.com/thespitfiregirl Linkedin: https://www.linkedin.com/in/heidiyarger/ Pinterest: https://www.pinterest.com/thespitfiregirl/ LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1FCblgRDIqFxQgH85Js-F11LP_LJyo4JzrjXxFEDmq20/edit?usp=sharing

In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they're rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. Time Stamps: 00:00 – Intro and recap of last week's episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners 05:30 – Metric #1: Client conversion & sales cycle 08:00 – Metric #2: Visibility opportunities (speaking, podcasts, partnerships) 10:15 – Metric #3: Lead generation and calls to action 12:30 – Why defining success early matters 14:30 – Understanding "invisible ROI" 17:00 – Real-world examples (speaking, bulk books, indirect revenue) 19:00 – Final takeaway: define success before publishing Keywords: book marketing strategy, business book ROI, book sales vs ROI, author marketing metrics, lead generation from a book, book as a marketing tool, business book strategy, publishing for entrepreneurs, book sales cycle, thought leadership books, nonfiction marketing strategy, book funnel strategy, author visibility strategy, speaking opportunities from a book, book lead magnets, measuring book success, business ecosystem marketing, ROI of writing a book, book marketing for entrepreneurs, strategic book writing, business owners writing books, book writing for business owners Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1dUQLCUrzkHo_8QA38ISvZ_8KJUoojxbMcnL7ajwzaRM/edit?usp=sharing

In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn't your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40 – Reframing your book as a supporting asset 14:30 – Where your book fits in your business ecosystem 16:00 – Thinking in terms of offers: tripwires, upsells, and more 18:20 – Why clarity early in the process matters 20:00 – Final thoughts and wrap-up Keywords: book as a business asset, business book strategy, author marketing strategy, book ROI for business owners, how a book grows your business, lead generation with a book, book as a supporting product, signature offer vs book, business ecosystem strategy, sales funnel and books, nurturing leads with a book, know like trust factor, book marketing expectations, monetizing a business book, book vs coaching revenue, entrepreneurial author strategy, writing a book for your business, book marketing for entrepreneurs, long term ROI of a book, tripwires and upsells, offer suite strategy, book as lead magnet, sales cycle acceleration, content marketing with a book, business growth through publishing Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 170: Sales Multipliers + Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Du0z1Lhu5UKwry1ayv1sqrwAlE91FpsGm3VEDhqA_Eo/edit?usp=drive_link