Write Publish Market

In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn't your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40 – Reframing your book as a supporting asset 14:30 – Where your book fits in your business ecosystem 16:00 – Thinking in terms of offers: tripwires, upsells, and more 18:20 – Why clarity early in the process matters 20:00 – Final thoughts and wrap-up Keywords: book as a business asset, business book strategy, author marketing strategy, book ROI for business owners, how a book grows your business, lead generation with a book, book as a supporting product, signature offer vs book, business ecosystem strategy, sales funnel and books, nurturing leads with a book, know like trust factor, book marketing expectations, monetizing a business book, book vs coaching revenue, entrepreneurial author strategy, writing a book for your business, book marketing for entrepreneurs, long term ROI of a book, tripwires and upsells, offer suite strategy, book as lead magnet, sales cycle acceleration, content marketing with a book, business growth through publishing Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 170: Sales Multipliers + Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Du0z1Lhu5UKwry1ayv1sqrwAlE91FpsGm3VEDhqA_Eo/edit?usp=drive_link

In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool. Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature process to book outline 07:30 – Content campaigns as chapters 08:20 – Example: Atomic Habits by James Clear 09:30 – Validating book ideas through content response 11:00 – "Your content is an asset" 13:30 – Permission: This is not your magnum opus 16:00 – "Your content is your book. You just need the right system." 18:30 – Building audience while writing the book 20:00 – The 4-step process recap 23:30 – Why the first draft feels overwhelming 27:30 – Book recommendation: The Lifestyle Business Playbook by Daniel Priestley Keywords: signature process, content pillars, editorial calendar, content campaigns, repurposing content, business book strategy, nonfiction book writing, first draft overwhelm, content as an asset, lifestyle-first business model, minimalist content system, authority building, thought leadership, book marketing strategy, content repackaging, table of contents development, audience building, book launch preparation, IP development, sustainable content systems, book writing for business owners, business owners writing books, book writing for entrepreneurs Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Atomic Habits by James Clear The Lifestyle Business Playbook by Daniel Priestley About Our Guest: Hailey Dale is an author and award-winning content creator behind Your Content Empire. With 10+ years of experience, she helps coaches, course creators and service providers scale their businesses through custom strategies, sustainable systems and lifestyle-first business model design. https://www.yourcontentempire.com/ https://www.instagram.com/yourcontentempire LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1nzLKUyI0gEwu4PVOuPzDHdKE-Lzi3dymr9h7YXnGJ1U/edit?usp=drive_link

In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the "messy middle" when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs. Time Stamps: 00:00 – Welcome to the Write Publish Market Podcast 02:00 – What the "messy middle" really is 03:30 – The predictable motivation arc: excitement → resistance → doubt 06:00 – Why messy middle ≠ wrong project 07:45 – Invisible progress and lack of external deadlines 10:00 – Competing priorities and deprioritizing your book 12:00 – How to reset: clarity, structure, accountability 14:00 – The Book Planning Intensive evolution 16:30 – Creating a realistic writing schedule with data 19:30 – The hidden costs of not finishing your book 22:00 – Final encouragement: dips are normal—regroup and continue Keywords: messy middle, book writing motivation, sustaining momentum, resistance and doubt, writer's block, imposter syndrome, fear of rejection, invisible progress, self-publishing, external deadlines, competing priorities, realistic writing schedule, writing habit, authority building, invisible ROI, clarity and recommitment, accountability and support, book as a marketing asset, nonfiction book strategy, long-term projects in business, business owners writing books, book writing for business owners Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: https://bit.ly/readysetwritechallenge Book Planning Intensive: https://www.jodibrandoneditorial.com LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1PqhNXwesdEO_LnN84Wenq_ZxQHuoQ3RpB_Ylk_z8QFw/edit?usp=sharing

In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that's a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices. Time Stamps: 00:01 — Intro + welcome Erin back 02:40 — Book page on existing site vs. separate book website 05:23 — Why keeping the book on your site supports SEO + authority 07:36 — The must-have: a dedicated book page (and where to place it) 09:31 — Where to reference the book (About page, homepage, resources) 11:46 — Use blog posts + podcast show notes to promote the book naturally 13:00 — SEO strategy: long-tail keywords + "more windows on your house" 16:44 — Why direct sales matter: upsells, funnels, customer data 23:23 — Email compliance: permission-based opt-ins + receipt email strategy 28:20 — Build a book-specific nurture sequence (before general newsletter) 29:45 — What a book page needs (keep it simple) 32:52 — Media page vs. media section on book page 35:45 — Permission to take a "B-minus approach" and improve later 39:44 — Book recommendations + where to find Erin Keywords: book sales page, book website vs sales page, author website copy, website copywriting for authors, book landing page, book page on website, how to sell a book on your website, direct book sales, selling books direct, book marketing for business owners, book funnel, book nurture sequence, email opt-in compliance, CAN-SPAM laws, customer data for authors, SEO for authors, book SEO keywords, blog posts for book marketing, podcast show notes SEO, branded keywords, author platform, about page book placement, website navigation book page, media page for authors, speaking page for authors, book page conversion rate, copywriting tips for book pages, business owners writing books, book writing for business owners Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Erin's podcast: Talk Copy to Me: https://erinollila.com/podcast/ About Our Guest: onversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a conversion copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Website: http://erinollila.com Talk Copy to me (podcast): https://erinollila.com/podcast/ Links to social media accounts: Instagram LinkedIn Facebook Twitter LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12NfaADDVbezVb5EPLxs3sdmq6g8M9N-eDN3BnJT67v0/edit?usp=sharing

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain. Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners market books differently than traditional authors 04:45 — Experimentation and data in book marketing 05:40 — Active vs. passive marketing explained 06:45 — Practical day-to-day marketing approaches 07:15 — Simple visibility tactics that work quietly 08:15 — Quarterly promotion pushes and marketing cycles 09:30 — Building a sustainable long-term marketing plan Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market Episode 143: Think Beyond the Book Launch LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing