Write Publish Market

In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book's role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process.

Time Stamps:

00:00 – Introduction and setting the stage for 2026

01:20 – Why planning ahead matters for big projects like a book

02:30 – Tip 1: Plan for the long term and clarify your book's role in your business ecosystem

06:15 – Tip 2: Prepare well and make space on your calendar

10:45 – Tip 3: Brain dump your content library to jumpstart writing

14:00 – Recap of three tips and encouragement to start preparing now

15:30 – Book brain dump resource and repurposing masterclass

17:00 – Closing remarks

Keywords:

book planning, book writing strategy, book marketing, publishing plan, author strategy, vision board goals, business book, content repurposing, project planning, writing schedule, publishing timeline, book ecosystem, time management for authors, 2026 planning, book launch prep

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In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books.

Time Stamps:

00:00 – Introduction and launch day excitement

01:15 – Why book marketing is a long game

03:10 – Production phase: from Word doc to real book

06:20 – Assembling the book team and cover design decisions

09:45 – Launch planning: email sequences, tech prep, and strategy

12:00 – Updating the book content and structure for a new edition

16:30 – Using the book as a business asset and funnel

19:00 – Final reflections, key takeaways, and launch invitation

Keywords:

book launch, book marketing, behind the scenes, book production, copy editing, typesetting, cover design, book team, publishing strategy, self-publishing, hybrid publishing, author platform, book funnel, book promotion, book update, marketing strategy

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In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.

Time Stamps:

00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences 14:00 – Bonus: How podcast guesting connects directly to sales multipliers 16:30 – Sponsor break: Coffee and Commas newsletter 18:00 – The importance of shortening the sales cycle with podcast appearances 23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 – Bonus tip: Why guesting works long after your book launch 34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 – Wrap-up and closing thoughts

Keywords:

book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders

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In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.

Time Stamps:

00:00 – Welcome and episode introduction

01:00 – The shift away from Amazon and third-party sellers

03:00 – Industry insight from Joanna Penn on direct sales as "the future"

05:30 – Why control matters for business-owner authors

09:00 – Print-on-demand eliminates storage headaches

12:00 – The real costs of selling direct (and why they're manageable)

15:00 – The pros: customer data, retargeting, and sales multipliers

20:00 – Bundling strategies and increasing the value of each sale

24:00 – Comparing royalties: direct vs. Amazon

29:00 – Why third-party sellers don't care about your business growth

34:00 – The ROI of direct sales and next steps for authors

38:00 – Final thoughts and wrap-up

Keywords:

direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives

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In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards.

Time Stamps: 00:00:00 - Introduction to the Podcast Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets.

00:01:00 - Signs of Unprofessional Publishing Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing.

00:01:55 - Red Flag #1: Unprofessional Design Exploring the significance of typesetting and design in making a book look professional.

00:04:16 - Red Flag #2: Too Many Typos The impact of typos on a book's credibility and the importance of professional editing.

00:05:41 - Red Flag #3: Poor Cover Design Key elements of effective book cover design and common mistakes to avoid.

00:07:48 - Red Flag #4: Incorrect Order of Matter The importance of following industry standards for the order of sections in a book.

00:09:13 - Red Flag #5: Missing Required Information Discussing essential elements that should be included in a book, such as copyright information.

00:10:59 - Utilizing IBPA Standards Encouragement to use the Independent Book Publishers Association standards for self-publishing.

00:12:35 - Conclusion and Final Thoughts Recap of the importance of professionalism in publishing and resources for authors.

Keywords:

book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset

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